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Marketing Leader I Senior Director I Field Marketing I B2B Technology Product Marketing I Strategic Marketing I Demand Generation I Digital Marketing I Consulting I SaaS
Global Leader in Technology Product and Solutions marketing (Go-to-Market) Marketing Strategy Formulation and Implementation Skill sets includes Strategic Marketing (Messaging, Positioning), Technology B2B Marketing, Setting up marketing function from scratch (People, process, technology and metrics measurement), Demand Generation, Generating MQL with different online and offline tactics, Digital Marketing, Analysts Relations, Influencers' marketing Worked with global brands including Big Four, Leading IT Solutions and Services company and Start-up and mid-size technology product companies - Understanding of key business processes, pain points and success factors of Global Telecom & Engineering Sector - One of the founding member of the team who launched Flypp(TM): Infosys Mobile Application Ecosystem Platform - Launched the IoT practice for Infosys with Marketing perspective. Branding and Thought Leadership for this practice - Positioning and Messaging for Products/propositions/solutions - Articulate key marketing messages for technology based propositions - Market Research and Segmentation - Supporting business planning exercise - Strategic Marketing planning and implementation - Relationship with key senior industry influencers including analysts - Associate Marketing bringing indirect business growth/deal flow - Helping sales team in key deal pursuits by articulating solution messaging - Social Media marketing - Marketing Collaterals management - Demand Generation and Nurturing programs - Client testimonial program - Events and Roadshows Specialties: Designing and implementing Go-to-Market plans for new products and services in IT/ITES sector Understanding of key business processes, pain points and success factors of Global Telecom Sector Mobile Application Ecosystem Development Strategy Formulation and Implementation for Business units Client management, Pro
Institute of Product Leadership
Professional Course, Product Management & Product Marketing
January 1, 2014 – January 1, 2014
University of Mumbai
Master of Business Administration (M.B.A.), Marketing
January 1, 2001 – January 1, 2003
University of Mumbai
BE, Production, Industrial Engineering
January 1, 1997 – January 1, 2001
Cognizant
Senior Director of Marketing
July 1, 2024 – Present
Bangalore · On-site
EY
Product and Technology Marketing Lead
August 1, 2019 – July 1, 2024
Bangalore
Relevance Lab
Director and Global Head of Marketing
April 1, 2018 – August 1, 2019
Bangalore, India
Subex
Director & Global Head of Marketing
November 1, 2016 – April 1, 2018
Bangalore- India
Infosys
Global Head- Marketing, Engineering Services
March 1, 2015 – November 1, 2016
Bangalore, India
Firstsource Solutions Limited
General Manager- Marketing & Strategy
July 1, 2013 – March 1, 2015
Firstsource Solutions Limited
Deputy General Manager: Marketing & Strategy
December 1, 2010 – June 1, 2013
Infosys Technologies Ltd
Senior Manager: Strategy and Marketing
January 1, 2009 – December 1, 2010
Infosys Technologies Ltd
Marketing Manager
March 1, 2005 – March 1, 2009
Inditech Solutions
Marketing Manager
April 1, 2003 – March 1, 2005
EY Better Us - Inclusion and Belonging - Bronze (2021)
EY
June 30, 2026 – Present
Certified CMMI Associate
ISACA
June 30, 2026 – Present
EY Better Us - Inclusion and Belonging - Learning (2021)
EY
June 30, 2026 – Present
Advance Product Management Professional
Institute of Product Leadership
June 30, 2026 – Present
Cultural Fit Analysis
The candidate's career is entirely focused on marketing and product marketing leadership, with significant experience in large technology firms. Their education includes an MBA and a professional course in Product Management & Product Marketing, aligning with their career trajectory. However, the target role is 'Software Engineer'. There is a significant mismatch between the candidate's extensive marketing background and the technical requirements of a Software Engineer role. While they have experience interacting with engineering teams, their direct technical contribution or software development skills are not evident in the provided data. This indicates a very low cultural fit for a software engineering position.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and relationship-building skills through their extensive marketing career. Their experience in setting up marketing functions from scratch and managing global teams indicates operational capability. However, the provided data does not offer direct insights into their communication style, stress handling, or team collaboration in a software engineering context, as the psychometric and English test scores are 0.