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Marketing Manager with 9+ years in cross-channel digital marketing & performance marketing.
Self-driven professional, with certifications in Google, showcasing 09+ years of experience in all facets of cross-channel digital marketing/advertising, performance marketing, e-commerce management, B2B & B2C marketing, business economics, and brand management; possesses expertise in digital strategy management, product roadmap, training/mentoring, search engine optimization, (SEO) Web development, Social Media ads, remarketing, PPC campaigns, KPIs monitoring &market intelligence/segmentation. Skilled in data analytics & reporting, ROI, competitor analysis, and trend analysis. Able to setup, manage and deliver paid (PPC) marketing campaigns, as well as execute A/B testing and paid social media strategies, along with managing paid media campaigns, while developing content for journals and executing marketing and social content calendars. Possesses expertise in recommending content, identifying audiences & launching targeted campaigns. Skilled in creating campaigns to enhance online market presence for diverse organizations; capable of revising strategies to map potential clients and generate leads. Develop marketing strategy, branding, positioning, and creative marketing to increase customer base/revenue, along with achieving short/long-term business objectives, thus promoting customer acquisition/retention, coupled with advanced analytics capability.
COMSATS Institute of Information Technology
BS · Computer Science
August 1, 2016 – June 30, 2016
Skin Experts Polyclinic
Digital Marketing Manager" Project Base
October 1, 2024 – February 1, 2026
Dubai, Dubai, United Arab Emirates
Lavie Clinic LLC (Cosmetic & Aesthetic)
Digital Marketing Manager (Project Base)”, Dubai, UAE
August 1, 2023 – October 1, 2024
Dubai, Dubai, United Arab Emirates
Medcare Hospital
Assistant Manager - Digital Marketing-
August 1, 2022 – July 1, 2023
Dubai, Dubai, United Arab Emirates
CosmeSurge (NMC Hospital Group)
Assistant Manager – Digital Marketing
October 1, 2020 – May 1, 2022
Dubai, Dubai, United Arab Emirates
Zia Medical Center
Assistant Manager – Digital Marketing
September 1, 2018 – October 1, 2020
Dubai, Dubai, United Arab Emirates
Eumecon (Digital Agency)
Sr. Digital Marketing Specialist & WordPress Web Developer
November 1, 2016 – August 1, 2018
Dubai, Dubai, United Arab Emirates
Google Analytics
June 1, 2026 – Present
Google Search Ads
June 1, 2026 – Present
Google Display Ads
June 1, 2026 – Present
Google Search Ads 360
June 1, 2026 – Present
Google Ads Measurement
June 1, 2026 – Present
Google Partner Badge
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's extensive experience across various companies, particularly in the competitive healthcare and aesthetic clinic sectors in Dubai, suggests adaptability and resilience. Their project-based roles indicate a flexible and results-oriented work ethic. The certifications from Google demonstrate a commitment to continuous learning and staying current with industry best practices. The breadth of skills, from strategic planning to hands-on WordPress development and SEO, indicates a versatile professional who can contribute across different facets of a marketing team. The focus on lead generation and ROI aligns well with performance-driven cultures.
Soft Skills & Operational Fit
The candidate demonstrates strong operational fit for a Marketing Manager role, particularly in digital marketing. Their experience highlights leadership in strategy execution, team collaboration (brainstorming growth strategies, guiding design teams), and a data-driven approach to problem-solving. The consistent focus on A/B testing, KPI monitoring, and ROI optimization indicates a results-oriented mindset. The ability to manage budgets and conduct training suggests strong organizational and mentoring capabilities. The candidate's experience across multiple organizations, including project-based roles, indicates adaptability and a proactive approach to managing diverse marketing challenges.