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Marketing with 9+ years in SEO & Paid Media Campaigns
Muhammad Sohaib is a highly experienced Digital Marketing Specialist with over 9 years of proven expertise in driving measurable business growth through strategic digital campaigns. His core competencies include white-hat SEO, Google Ads, Meta (Facebook/Instagram) Ads, and performance-driven lead generation. Known for his analytical mindset and creative execution, Sohaib develops tailored marketing strategies that enhance online visibility, attract high-intent traffic, and maximize ROI. With a deep understanding of digital ecosystems and consumer behavior, he consistently delivers results across diverse industries, helping brands scale effectively in today's competitive landscape.
Aptech Computer Education
Pre-engineering
N/A – Present
Aptech Computer Education
ACCP Pro Diploma
N/A – Present
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Marketing Specialist
September 1, 2024 – Present
Dubai, Dubai, United Arab Emirates
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Dubai, Dubai, United Arab Emirates
Salsoft Technologies (Pvt) Ltd
Sr. SEO Executive
January 1, 2020 – January 1, 2022
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Digitonics labs (Pvt) ltd
SEO Executive
January 1, 2018 – January 1, 2020
Karachi, Sindh, Pakistan
Axact
SEO Executive
January 1, 2016 – January 1, 2018
Karachi, Sindh, Pakistan
Cultural Fit Analysis
The candidate's career progression from SEO Executive to Marketing Specialist across multiple companies, including international clients (USA/UK), indicates adaptability and a drive for growth. Their diverse experience in managing various aspects of digital marketing (SEO, PPC, SMM, content, CRM) suggests a broad skill set that could fit well into dynamic marketing teams. The focus on measurable results (lead generation, CPA reduction, improved rankings) aligns with performance-driven cultures. The target role is 'Marketing', which aligns perfectly with the candidate's profile.
Soft Skills & Operational Fit
The candidate demonstrates strong operational fit for a marketing role, particularly in digital marketing and SEO. Their experience in team supervision and collaboration with content/development teams suggests good interpersonal and organizational skills. The detailed descriptions of campaign management and optimization indicate an analytical and results-oriented approach. However, without specific psychometric test results, a deeper assessment of soft skills like stress handling or team collaboration is limited.