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Data Analyst with 3+ years in Business Intelligence & Reporting
Data Analytics Consultant and Power BI Developer with hands-on experience in Business Intelligence, dashboard development, reporting automation, and data validation. Skilled in transforming complex business requirements into scalable analytics solutions using Power BI, SQL, Python, and Excel. Experienced in data modeling, KPI reporting, workflow automation, and multi-source data integration, with a strong focus on data accuracy, operational support, and stakeholder collaboration. Proven ability to optimize reporting processes, automate recurring workflows, and deliver insight-driven solutions for business decision-making.
Foundation University School of Science and Technologies
Bachelor of Science · Computer Science
January 1, 2019 – January 1, 2023
Convergent Business Technologies
Analytics and Insights Consultant
January 1, 2023 – Present
Pakistan
MRS Technologies
SQA Intern
July 1, 2021 – September 1, 2021
Pakistan
INFORMATICA – ETL Development & Data Integration (Internal)
January 1, 2026 – June 1, 2026
Explored and worked with Informatica Intelligent Cloud Services (IICS) for cloud-based ETL and data integration workflows. Developed and implemented mappings and mapplets for data extraction, transformation, and loading processes. Performed data transformation and validation activities. Implemented incremental load logic to process and load only newly added or modified records efficiently. Integrated Excel source files with SQL target tables through Informatica Cloud data pipelines.
ADNOC – BI Development
January 1, 2025 – December 31, 2025
Managed end-to-end development of Shared Services Reverse KPI dashboards, from RFP analysis through dashboard implementation. Managed data modeling and relationship design aligned with business and reporting requirements. Developed dashboard wireframes to define KPI structure, reporting logic, and user interaction flow prior to implementation. Developed Power BI dashboards including semantic modeling, DAX measure development, and KPI validation. Validated dashboard outputs and KPI behavior against defined business rules and reporting requirements. Supported the migration of Power BI dashboards from testing to production environments, including validation, deployment readiness checks, and reporting verification.
Pepsi EPOS, KSA & UAE – Data Validation and Reporting
January 1, 2024 – December 31, 2024
Managed end-to-end EPOS reporting operations for PEPSI across KSA and UAE markets using multi-retailer sales datasets. Performed SKU mapping, data transformation, and validation to ensure consistency and accuracy across reporting pipelines. Supported Tableau dashboard validation processes by identifying data discrepancies and validating KPI outputs. Developed and implemented automated data validation workflows using Python, SQL, and n8n to streamline reporting operations. Automated recurring Excel-based reporting and data preparation processes, significantly reducing manual effort and turnaround time. Executed SQL queries for data extraction, reconciliation, and quality checks across multiple reporting sources. Improved reporting reliability and operational efficiency through workflow optimization and automation initiatives.
Cultural Fit Analysis
The candidate's project diversity, including work with Pepsi and ADNOC, indicates adaptability to different industry contexts. Their focus on optimizing reporting processes and delivering actionable insights aligns well with a results-oriented culture. The breadth of skills across data analysis, BI development, and automation suggests a proactive and versatile individual who can contribute to various aspects of a data team.
Soft Skills & Operational Fit
The candidate demonstrates strong analytical problem-solving skills, a data-driven decision-making approach, and a focus on process improvement. Their experience in collaborating with stakeholders and automating workflows indicates a good operational fit for roles requiring efficiency and actionable insights. The resume highlights ownership and accountability, which are crucial for a senior role.