Marketing Manager with 8+ years in Performance Marketing, SEO, and Digital Strategy
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Google Ads Manager and Meta Ads Specialist with 8+ years driving performance marketing for healthcare, aesthetic clinics, and medical device distributors across UAE and GCC. Expert in GA4 custom reporting, GTM event tagging, Pixel + CAPI setup, Performance Max scaling, and full-funnel conversion optimization with advanced campaign scaling across multi-location accounts. Generated 50,000+ leads managing AED 2M+ ad spend with 25-40% CPL reduction. Experienced in leading video production, creative direction, and cross-functional marketing teams to execute high-performing campaigns. Proven expertise in event marketing (Dubai Derma, MEGO) and scaling B2B/B2C campaigns for aesthetic clinics, dermatology, and medical devices.
Sarhad University of Science and Information Technology
Bachelor of Science · Electrical and Electronics Engineering
August 1, 2014 – June 30, 2021
ARAMED - Arabian Medical Enterprises
Regional Digital Marketing Manager - GCC
February 1, 2025 – Present
Dubai, Dubai, United Arab Emirates
BGS Medical Center
Sales and Marketing Manager
May 1, 2024 – February 1, 2025
Dubai, Dubai, United Arab Emirates
AMS Government Transactions
Marketing Specialist
June 1, 2023 – April 1, 2024
Dubai, Dubai, United Arab Emirates
SmartWay Consultants
Social Media Manager
January 1, 2023 – April 1, 2023
Islamabad, Islamabad Capital Territory, Pakistan
Freelance Performance Marketing Consultant
Freelance Performance Marketing Consultant
October 1, 2021 – Present
Dubai, Dubai, United Arab Emirates
HRT Product Workshops
June 1, 2026 – Present
Clinic activation and lead generation campaigns for aesthetic clinics
Medical Device Launch Campaigns
June 1, 2026 – Present
DEKA, Revanesse, Centric Compounding Pharmacy product launches
Dubai Derma 2025
January 1, 2025 – December 31, 2025
Booth strategy, event marketing campaigns, lead funnels, 200+ qualified leads
MEGO 2025
January 1, 2025 – December 31, 2025
Event marketing, pre-event campaigns, 40% booth traffic growth
Google Ads Search
June 1, 2026 – Present
Facebook Marketing & Advertising
June 1, 2026 – Present
Digital Marketing 101
Unknown
June 1, 2026 – Present
Keyword Research with SEMrush
SEMrush
June 1, 2026 – Present
Email Marketing
Unknown
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's experience across various companies (ARAMED, BGS Medical Center, AMS Government Transactions, SmartWay Consultants) and freelance work demonstrates adaptability and a broad understanding of different organizational cultures and client needs. Their specialization in aesthetic clinics, dermatology, medical devices, and B2B medical distribution indicates a focused yet diverse professional background within the healthcare sector. The consistent achievement of measurable results across different roles suggests a strong drive for performance and a proactive approach, which would likely align well with a results-oriented marketing team. The international experience in GCC markets further enhances their cultural adaptability.
Soft Skills & Operational Fit
The candidate's resume highlights leadership in cross-functional teams and strategic planning for campaigns and events, suggesting strong organizational and collaborative soft skills. Their focus on data-driven decision-making (ROAS, CPL, CPA) indicates an analytical and results-oriented operational fit. The ability to manage large budgets (AED 500K+ monthly) and multi-location campaigns across GCC countries demonstrates strong operational capacity and strategic thinking.