MUHAMMAD ABDULLAH MANZOOR

Marketing Manager

https://talent.gravityer.com/muhammad-abdullah-manzoor

Key Strengths

Proven ability to scale user acquisition and drive brand growth through data-backed decision-making, as demonstrated by scaling pre-launch user base to over 40,000 waitlist sign-ups.
Strong experience in performance marketing across various channels (social, PPC, display, SEO) with a track record of improving organic traffic and conversion metrics.
Expertise in building and managing marketing automation ecosystems (HubSpot, Infobip) to streamline CRM, email, push notifications, and social channels.
Experience in developing content strategy and creative direction across owned channels to strengthen brand positioning.
Demonstrated ability to manage vendor relationships and collaborate with product and customer teams to inform roadmaps based on funnel data and user insights.

Cultural & Operational Fit

Cultural Fit Analysis

The candidate's experience spans various companies, including a bank, a fintech company, and a digital agency, indicating adaptability to different organizational cultures. Their passion for growth hacking, data analytics, and content strategy aligns well with dynamic, results-driven environments. The breadth of skills and diverse project involvement suggest a proactive and engaged professional.

Soft Skills & Operational Fit

The candidate demonstrates strong initiative and a results-oriented approach, evidenced by their achievements in user acquisition and campaign optimization. Their experience in managing vendor relationships and collaborating with cross-functional teams suggests good operational fit and teamwork capabilities. The focus on data-backed decision-making aligns with a strategic and analytical mindset.

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About

Growth-focused marketing professional with a sharp focus on digital strategy and performance marketing. Proven ability to scale user acquisition and drive brand growth through data-backed decision-making. Experienced in building engaged communities and delivering measurable impact through integrated campaigns. Passionate about crafting strategies that resonate with audiences and translate into real business results.

Top Skills

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Education

Greenwich University

Bachelors in Business Administration (Marketing) · Marketing

August 1, 2014 – June 30, 2018

DA Degree College for Men

Intermediate

June 1, 2011 – May 31, 2013

Experience

HugoBank Limited

Growth Marketing & Acquisition Manager

October 1, 2023 – Present

Karachi, Sindh, Pakistan

PayPro Private Limited

Senior Performance Marketing Associate

January 1, 2020 – October 1, 2023

Karachi, Sindh, Pakistan

Va8ive Digital

Affiliate Marketing Executive

January 1, 2017 – December 31, 2018

Karachi, Sindh, Pakistan

Tameer Microfinance Bank

Marketing Internship

January 1, 2016 – December 31, 2016

Karachi, Sindh, Pakistan

Key Strengths

Proven ability to scale user acquisition and drive brand growth through data-backed decision-making, as demonstrated by scaling pre-launch user base to over 40,000 waitlist sign-ups.
Strong experience in performance marketing across various channels (social, PPC, display, SEO) with a track record of improving organic traffic and conversion metrics.
Expertise in building and managing marketing automation ecosystems (HubSpot, Infobip) to streamline CRM, email, push notifications, and social channels.
Experience in developing content strategy and creative direction across owned channels to strengthen brand positioning.
Demonstrated ability to manage vendor relationships and collaborate with product and customer teams to inform roadmaps based on funnel data and user insights.

Cultural & Operational Fit

Cultural Fit Analysis

Soft Skills & Operational Fit