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Founder & CEO @Goodie AI & @NoGood
A growth engineer and product builder with 15 years of experience in accelerating revenue growth and advising VC-backed startups and Fortune 100 brands like Microsoft, ByteDance, Amex, P&G, and Harver AI. Industry Experience: Consumer Tech, B2B SaaS, AI, Fintech, and Healthcare. Expertise: GTM Engineering, growth and performance marketing, product-led growth (PLD), community-led growth, AI applicability in marketing, performance branding, SEO, AI search strategy, Answer Engine Optimization (AEO) / Generative Engine Optimization (GEO), user acquisition, retention and fractional CMO advisory in building and scaling growth and product functions. A regular tech contributor to the BBC, France24, CNBC and Bloomberg. A frequent speaker at industry events like at SXSW, AI Summit, Cannes Lions, Inbound and Saastr.
DataCamp
Monitoring Machine Learning in Python
February 1, 2023 – February 1, 2023
Harvard Business School
OPM 62, Business Administration and Management, General
January 1, 2021 – January 1, 2024
General Assembly
Bootcamp, Data Science
January 1, 2017 – January 1, 2017
General Assembly
Certificate, Front End Development
January 1, 2015 – January 1, 2016
Helwan University Cairo
Bachelor's degree
August 1, 2005 – May 1, 2009
Goodie AI
Founder & CEO
February 1, 2024 – Present
New York, NY
Reforge
Creator Partner
December 1, 2023 – March 1, 2025
San Francisco Bay Area · Remote
Procter & Gamble
Growth Advisor
March 1, 2019 – February 1, 2021
Cincinnati, Ohio, United States
ByteDance
Growth Advisor
November 1, 2018 – July 1, 2020
San Francisco Bay Area
NoGood
Founder & CEO
September 1, 2017 – Present
New York City Metropolitan Area
Harver
Growth Marketing Lead
June 1, 2017 – May 1, 2018
Greater New York City Area
Workzone
VP of Growth
September 1, 2016 – October 1, 2017
Greater New York City Area
Accenture Song
Growth Marketing Lead
August 1, 2016 – August 1, 2018
New York City Metropolitan Area
Computer Generated Solutions (CGS)
Sr. Director, Global Digital Marketing
October 1, 2014 – November 1, 2016
Computer Generated Solutions (CGS)
Digital Marketing Director
February 1, 2014 – November 1, 2014
American Express
Digital Experience, iExellence
January 1, 2012 – March 1, 2014
Greater New York City Area
Microsoft
Search Specialist
November 1, 2009 – November 1, 2010
Freelance
Web Developer
January 1, 2008 – November 1, 2009
Red Teaming LLM Applications
DeepLearning.AI
June 23, 2026 – Present
Prompt Engineering for Developers
DeepLearning.AI
June 23, 2026 – Present
LLMs with Semantic Search
DeepLearning.AI
June 23, 2026 – Present
Cultural Fit Analysis
The candidate's diverse experience across different companies (startups, large corporations like P&G, ByteDance, American Express, Microsoft) and entrepreneurial ventures suggests adaptability and a broad perspective. Their recent focus on AI and LLMs indicates a forward-thinking mindset. However, the primary experience is in marketing and business leadership, which may not align directly with a hands-on, individual contributor Frontend Developer role.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and a results-oriented approach through their various CEO and Director roles. Their experience in training and advising teams suggests good communication and mentorship capabilities. The entrepreneurial background indicates proactivity and problem-solving skills. However, the operational fit for a dedicated Frontend Developer role is not clearly demonstrated through recent hands-on technical contributions.