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Head of Digital Marketing & Monetization with 15+ years of experience leading performance marketing,
Strategic Head of Digital Marketing & Monetization with 15+ years of experience leading performance marketing, acquisition, and multi-platform revenue growth across media, OTT, and digital organizations. Skilled in managing AED 170K-200K monthly budgets, scaling paid campaigns across Google, Meta, TikTok, X, Snapchat, and programmatic channels. Built monetization ecosystems generating $70K+/month through YouTube CMS, Meta Rights Manager, Snapchat Shows, and content licensing partnerships. Proven record delivering +28% YoY digital presence growth, 26% subscription uplift, and a 25% CAC reduction while leading a 14-member cross-functional team. Strong background in cloud migration, CDN optimization, GA4/Firebase/Appsflyer integrations, workflow automation, and AI-driven processes that increase workflow speed across digital operations.
University of Salford
MSc Marketing · Marketing
N/A – Present
Alaan TV
Head of Digital Marketing & Monetization
January 1, 2024 – Present
Dubai, Dubai, United Arab Emirates
Cross Arabia
Senior Digital Marketing Manager
January 1, 2020 – November 1, 2023
Dubai, Dubai, United Arab Emirates
NCSCM
Digital Media Producer
January 1, 2019 – August 1, 2019
Amman, Amman Governorate, Jordan
Queen Rania Teacher Academy (QRTA)
Senior Digital Marketing
September 1, 2016 – December 1, 2018
Amman, Amman Governorate, Jordan
AFDM | Al-Faridah Digital Media
Performance Marketing
April 1, 2011 – August 1, 2016
Amman, Amman Governorate, Jordan
Banking & Finance Projects
June 30, 2026 – Present
Supported acquisition, lead generation, and multi-channel performance campaigns for top regional financial institutions.
Media Projects
June 30, 2026 – Present
Executed cross-platform digital growth and monetization strategies for broadcast networks, radio, and digital publishers.
Logistics Projects
June 30, 2026 – Present
Executed targeted performance campaigns focused on B2B demand generation and customer acquisition.
Automotive Projects
June 30, 2026 – Present
Created digital funnels and paid strategies driving high-intent traffic for premium automotive brands.
Technology & Ecommerce Projects
June 30, 2026 – Present
Scaled app acquisition, improved search visibility, and increased conversion performance for regional and global tech brands.
Food & FMCG Projects
June 30, 2026 – Present
Managed multi-platform brand awareness and engagement campaigns for leading FMCG companies.
Non-Profit Organizations (NPO) Projects
June 30, 2026 – Present
Provided digital strategy and marketing support for educational and community-impact organizations.
Google Ads Search Certification
June 1, 2026 – Present
Google Ads Display Certification
June 1, 2026 – Present
Google Ads Measurement Certification
June 1, 2026 – Present
Meta Certified Digital Marketing Associate
Meta
June 1, 2026 – Present
AsA & AsO certified
Unknown
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's diverse project experience across multiple industries (Automotive, Food & FMCG, Media, Logistics, Banking & Finance, Technology & Ecommerce, NPO) suggests adaptability and a broad understanding of different market dynamics. Their experience in leading teams and implementing new technologies (cloud migration, AI) indicates a proactive and collaborative mindset. The candidate's background in both agency (Cross Arabia, AFDM) and in-house roles (Alaan TV, NCSCM, QRTA) suggests flexibility in working environments. The target role of 'Marketing Manager' aligns well with their career progression and current 'Head of Digital Marketing & Monetization' position.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and a results-oriented approach. Their experience in managing cross-functional teams and large budgets suggests excellent operational management capabilities. The focus on data-driven strategies, analytics, and AI integration indicates a methodical and efficient work attitude. The candidate's ability to build monetization ecosystems and drive new revenue streams highlights strong business acumen and innovation.