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Data Analyst with 3+ years in FMCG, specializing in Power BI, DAX & SQL for sales analytics.
Data and BI Analyst with around three years of experience, the last two spent directly in analytics and MIS within FMCG. Most of the work has been practical: analysing sales performance across zone, region, territory, distributor, and outlet levels, and turning that data into dashboards, MIS reports, and management presentations that sales teams can act on. Hands-on with Power BI, DAX, SQL, and Advanced Excel for target vs. achievement reporting, SKU performance analysis, and sales forecasting support. Strong domain knowledge in FMCG sales cycles, IMS/PS reporting, field force productivity, and distributor management.
American International University-Bangladesh
B.Sc. · Electrical and Electronic Engineering
August 1, 2016 – June 30, 2021
Chittagong Model School and College
HSC · Science
June 1, 2013 – May 31, 2015
Nasirabad Govt. High School
SSC · Science
June 1, 2011 – May 31, 2013
Ligion Herbal Ltd.
Sr. Executive, MIS and Business Intelligence
January 1, 2025 – Present
Dhaka, Dhaka Division, Bangladesh
Expo Freight
Junior Data Analyst
September 1, 2022 – September 1, 2023
Dhaka, Dhaka Division, Bangladesh
Energypac Electronics
Procurement Officer, Data and Operations Support
January 1, 2022 – August 1, 2022
Dhaka, Dhaka Division, Bangladesh
IMS, PS and Collection Growth Dashboard
June 1, 2026 – Present
Built a dynamic Excel dashboard to track IMS, primary sales, and collection figures, with automated month-on-month calculations via Power Query that removed the need for manual formula updates each week. Added regional breakdowns that made it easy to see which territories were behind on target and needed attention.
Sales Performance and RFM Segmentation Dashboard
June 1, 2026 – Present
Built a multi-page Power BI dashboard using DAX to segment customers by Recency, Frequency, and Monetary value, and identify high-value and at-risk groups.
Invoice Aging Analysis
June 1, 2026 – Present
Built a Python pipeline to analyse overdue invoices, covering data cleaning, duplicate removal, and aging bucket classification (0-30, 31-60, 61-90, 90+ days). Generated pivot table summaries and charts showing outstanding balances by aging bracket, giving finance teams a clear view of collection priority.
View ProjectToy Sales Analytics Dashboard
June 1, 2026 – Present
Built a Metabase dashboard with drill-through filters by product, category, and location to identify top-selling SKUs and city-level profitability.
Data Analytics and Power BI Bootcamp
Interactive Cares, Bangladesh
August 1, 2025 – December 1, 2025
Data Analysis with Python
EMK Center
January 1, 2023 – March 1, 2023
Cultural Fit Analysis
The candidate's project diversity, ranging from sales performance to invoice aging analysis, indicates adaptability and a broad interest in data applications. Their experience in different companies (FMCG, logistics, electronics) suggests an ability to integrate into various business environments. The focus on practical, impact-driven analytics aligns well with a results-oriented culture.
Soft Skills & Operational Fit
The candidate demonstrates strong problem-solving skills through identifying and resolving data discrepancies. Their experience in automating workflows and creating dashboards indicates an operational fit for roles requiring efficiency and data-driven decision-making. The ability to present findings to senior management suggests good communication and presentation skills.