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Marketing with 7+ years in Omnichannel Marketing
Results-driven Digital Marketing and Website Specialist with 7+ years of omnichannel expertise in the UAE luxury retail sector. Proven track record of scaling online revenue by 60%, growing website traffic by 40%, and managing multi-platform paid media budgets of AED 350K/month across Meta, Google, TikTok, and Snapchat. Experienced in leading 360° brand strategy, e-commerce marketplace expansion (Noon, Amazon, Talabat, Careem, Deliveroo), and data-driven performance marketing. Skilled in CRM, ERP, Power BI reporting, and cross-functional agency and stakeholder management across GCC markets. Passionate about building authentic, measurable digital experiences that align business objectives with customer engagement.
Annamalai University
Bachelor of Business Administration
August 1, 2014 – June 30, 2017
ST. Antony's Higher secondary School
Higher Secondary
June 1, 2012 – May 31, 2014
Yateem Optician
Digital Marketing & Website Specialist
November 1, 2023 – Present
Dubai, Dubai, United Arab Emirates
Fatin Home Interior and Furniture LLC
Digital Marketing | E-commerce Executive
February 1, 2022 – November 1, 2023
Dubai, Dubai, United Arab Emirates
Threads Holding - Gems Education
Marketing Co-ordinator
March 1, 2019 – March 1, 2021
Dubai, Dubai, United Arab Emirates
Digital Marketing Specialist
Unknown
June 1, 2026 – Present
Ecommerce
Unknown
June 1, 2026 – Present
WordPress Development
Unknown
June 1, 2026 – Present
Search Engine Optimization
Unknown
June 1, 2026 – Present
Full-stack Web Development
Unknown
June 1, 2026 – Present
Google Analytics
Unknown
June 1, 2026 – Present
Social Media Marketing
Unknown
June 1, 2026 – Present
Google certified
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's experience across multiple companies in the UAE, particularly in the luxury retail and home interior sectors, suggests adaptability to diverse business environments. Their involvement in 360° omnichannel strategies, marketplace expansion, and both online/offline branding indicates a broad perspective on marketing, which aligns with dynamic, growth-oriented cultures. The mention of collaborating with agency networks and mall marketing teams highlights a collaborative mindset. The candidate's continuous upskilling through various certifications (Digital Marketing Specialist, E-commerce, WordPress Development, SEO, Full-stack Web Development, Google Analytics, Social Media Marketing, Google certified) demonstrates a proactive approach to learning and professional development, which is a strong indicator of cultural fit for organizations valuing continuous improvement and innovation. The diversity of projects, from website development to influencer marketing and traditional media, shows a versatile and open-minded approach to marketing challenges.
Soft Skills & Operational Fit
The candidate demonstrates strong operational fit through their experience in managing complex marketing budgets, coordinating multi-channel campaigns, and leading small teams. Their ability to work with cross-functional teams, agencies, and mall marketing teams indicates good collaboration and stakeholder management skills. The focus on data-driven decision-making and performance optimization suggests a results-oriented approach. The candidate's experience in a fast-paced retail environment, managing high-value budgets and diverse platforms, indicates resilience and adaptability. However, the resume does not explicitly detail soft skills such as problem-solving methodologies or conflict resolution, which would further strengthen the assessment of operational fit.