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Director - 19x Certified Salesforce Sr Technical Architect
🚀 Welcome to my LinkedIn Profile! 🚀 🌟 About Me 🌟 Greetings! I'm Michael Bruch, a seasoned Salesforce Senior Technical Architect with an unwavering passion for transforming businesses through innovative solutions. With an extensive background spanning over 18 years, an MBA, and a track record of holding over 19 certifications, I'm deeply dedicated to driving excellence at the intersection of technology and strategy. 🔥 My Journey 🔥 My journey has been a dynamic ride, guiding organizations through intricate Salesforce implementations, customizations, and optimizations. From my early days honing foundational skills to leading high-impact projects that redefine success, every experience has fortified my commitment to delivering tangible results and architecting systems that fuel growth. 🎯 What I Do 🎯 My expertise lies in crafting comprehensive Salesforce solutions that align with business objectives. With a holistic view of the ecosystem, I design and implement strategies that streamline operations, enhance customer experiences, and elevate ROI. As a fervent advocate for continuous learning, I stay ahead of the ever-evolving Salesforce landscape to provide best-in-class guidance. 📚 Lifelong Learner 📚 I firmly believe that knowledge is the cornerstone of innovation. My pursuit of learning is evident through my diverse certifications and relentless curiosity about emerging technologies. Embracing challenges and leveraging insights from each endeavor, I aim to stay at the forefront of industry trends, enabling me to architect solutions that anticipate future needs. 🌍 Let's Connect! 🌍 Whether you're a fellow Salesforce enthusiast, a business leader seeking to optimize operations, or someone passionate about technology's transformative power, I invite you to connect. Let's collaborate on strategic discussions, share insights on industry trend
Colorado State University
Masters, Business Administration
January 1, 2011 – January 1, 2013
University of the Pacific
BS, Computer Science
January 1, 2002 – January 1, 2005
Heald College
AAS, Computer Technology
January 1, 2000 – January 1, 2002
Fictiv
Sr. Technical Architect
October 1, 2023 – Present
San Francisco Bay Area · Remote
AppFolio, Inc.
Sr Technical Architect / Director
October 1, 2020 – October 1, 2023
United States · Remote
Deloitte
Senior Technical Architect/Manager/Specialist Master
January 1, 2018 – September 1, 2020
Acumen Solutions
Senior Salesforce Technical Architect / Senior Manager, EAI
May 1, 2015 – January 1, 2018
San Francisco Bay Area
Apttus
CPQ Technical Architect, Director of Engineering & Product Success
September 1, 2013 – May 1, 2015
San Mateo, California
Pre-employ.com
Project Manager / Sr. Developer
February 1, 2012 – August 1, 2013
Anderson, CA
Nor-Cal Products, Inc.
IT Manager
July 1, 2005 – January 1, 2012
Yreka, CA
SpectSoft, LLC
Programmer
May 1, 2004 – August 1, 2004
University of the Pacific
Network Technician
September 1, 2002 – June 1, 2003
Diocese of Stockton
Technology Consultant
June 1, 2002 – May 1, 2019
Stockton, California, United States
The Computer Guy
Owner
April 1, 2001 – Present
Accountemps
Accountant
June 1, 1997 – August 1, 2000
Stockton, California, United States
Bank of America
Teller
September 1, 1995 – June 1, 1997
Stockton, California, United States
Sales Productivity
Trailhead
June 23, 2026 – Present
Volunteers for Salesforce (V4S) Basics
Trailhead
June 23, 2026 – Present
Microsoft Integration Basics
Trailhead
June 23, 2026 – Present
Salesforce Ecosystem
Trailhead
June 23, 2026 – Present
Microsoft Integration Benefits
Trailhead
June 23, 2026 – Present
Offline Management Badge
Trailhead
June 23, 2026 – Present
Salesforce Cloud Benefits
Trailhead
June 23, 2026 – Present
Trust & Influence
Trailhead
June 23, 2026 – Present
Salesforce Certified Platform App Builder
Salesforce
June 23, 2026 – Present
Salesforce Technology Basics
Trailhead
June 23, 2026 – Present
Public Speaking Skills
Trailhead
June 23, 2026 – Present
Salesforce Success Model
Trailhead
June 23, 2026 – Present
Salesforce Einstein Features
Trailhead
June 23, 2026 – Present
Lightning Experience for Sales
Trailhead
June 23, 2026 – Present
Sales Path & Workspaces
Trailhead
June 23, 2026 – Present
Reports & Dashboards Badge
Trailhead
June 23, 2026 – Present
Wave Apps
Trailhead
June 23, 2026 – Present
Sales Reports for Lightning Experience
Trailhead
June 23, 2026 – Present
Wave Analytics Basic
Trailhead
June 23, 2026 – Present
Salesforce CPQ Basics
Trailhead
June 23, 2026 – Present
UI Customization Badge
Trailhead
June 23, 2026 – Present
Salesforce1 Mobile Basics Badge
Trailhead
June 23, 2026 – Present
Wave Mobile Exploration Badge
Trailhead
June 23, 2026 – Present
Network +
CompTIA
June 23, 2026 – Present
SANMelody Administration and Implementation
DataCore Software
June 23, 2026 – Present
Contract Lifecycle Management (CLM)
Apttus
June 23, 2026 – Present
Quote To Cash
Apttus
June 23, 2026 – Present
Service Cloud Basics Badge
Trailhead
June 23, 2026 – Present
Wave Analytics Basics Badge
Trailhead
June 23, 2026 – Present
Wave Desktop Exploration Badge
Trailhead
June 23, 2026 – Present
Mobile Basics Badge
Trailhead
June 23, 2026 – Present
Lightning Data Management Badge
Trailhead
June 23, 2026 – Present
User Management Badge
Trailhead
June 23, 2026 – Present
Quick Start: Reports & Dashboards Badge
Trailhead
June 23, 2026 – Present
Process Automation Badge
Trailhead
June 23, 2026 – Present
Spring '16 Release
Trailhead
June 23, 2026 – Present
Lightning Chatter Basics Badge
Trailhead
June 23, 2026 – Present
Lightning Connect Badge
Trailhead
June 23, 2026 – Present
SteelBrick Certified Admin
SteelBrick
June 23, 2026 – Present
Lightning App Builder Badge
Trailhead
June 23, 2026 – Present
Lightning Reports and Dashboards Badge
Trailhead
June 23, 2026 – Present
Lightning Experience Specialist
Salesforce Trailhead Superbadges
June 23, 2026 – Present
Salesforce1 Basics for Users
Trailhead
June 23, 2026 – Present
Salesforce Certified Application Architect
Salesforce
June 23, 2026 – Present
Lightning Experience Development Badge
Trailhead
June 23, 2026 – Present
Salesforce Certified Platform Developer I
Salesforce
June 23, 2026 – Present
Salesforce Certified Development and Deployment Designer
Salesforce
June 23, 2026 – Present
Salesforce Certified Sales Cloud Consultant
Salesforce
June 23, 2026 – Present
Salesforce CPQ Specialist
Salesforce
June 23, 2026 – Present
Salesforce Certified Community Cloud Consultant
Salesforce
June 23, 2026 – Present
Salesforce Certified Service Cloud Consultant
Salesforce
June 23, 2026 – Present
Salesforce Certified Field Service Lightning Consultant
Salesforce
June 23, 2026 – Present
Salesforce Certified Data Architecture and Management Designer
Salesforce
June 23, 2026 – Present
Salesforce Certified Sharing And Visibility Designer
Salesforce
June 23, 2026 – Present
Search Solution Basics
Trailhead
June 23, 2026 – Present
Salesforce Certified Identity and Access Management Designer
Salesforce
June 23, 2026 – Present
Salesforce System Architect
Salesforce
June 23, 2026 – Present
Salesforce Accredited B2B Commerce Administrator
Salesforce
June 23, 2026 – Present
BasicGov Foundations
Clariti
June 23, 2026 – Present
BasicGov Advanced DRE Rules
Clariti
June 23, 2026 – Present
BasicGov Advanced Financials
Clariti
June 23, 2026 – Present
Salesforce Certified Einstein Analytics and Discovery Consultant
Salesforce
June 23, 2026 – Present
Salesforce Certified Marketing Cloud Email Specialist
Salesforce
June 23, 2026 – Present
Flosum Certified Professional
Flosum
June 23, 2026 – Present
Salesforce Certified Administrator
Salesforce
June 23, 2026 – Present
Quick Start: Build Your First App Badge
Trailhead
June 23, 2026 – Present
Quick Start: Lightning Process Builder Badge
Trailhead
June 23, 2026 – Present
Quick Start: Apex Badge
Trailhead
June 23, 2026 – Present
Quick Start: Lightning Components Badge
Trailhead
June 23, 2026 – Present
Quick Start: Lightning App Builder Badge
Trailhead
June 23, 2026 – Present
Quick Start: Lightning Connect Badge
Trailhead
June 23, 2026 – Present
Quick Start: Visualforce Badge
Trailhead
June 23, 2026 – Present
Quick Start: Lightning Experience for Closers Badge
Trailhead
June 23, 2026 – Present
Salesforce1 Rollout
Trailhead
June 23, 2026 – Present
Summer ‘16 Release
Trailhead
June 23, 2026 – Present
Salesforce Agentforce Specialist
Salesforce
June 23, 2026 – Present
Transaction Security
Trailhead
June 23, 2026 – Present
Products, Quotes, & Contracts
Trailhead
June 23, 2026 – Present
Writing Style
Trailhead
June 23, 2026 – Present
Shield Platform Encryption
Trailhead
June 23, 2026 – Present
User Authentication
Trailhead
June 23, 2026 – Present
Security Basics
Trailhead
June 23, 2026 – Present
Salesforce Identity for Customers
Trailhead
June 23, 2026 – Present
Salesforce Career Exploration for Students
Trailhead
June 23, 2026 – Present
Preventing Workplace Harassment
Emtrain
June 23, 2026 – Present
Cultural Fit Analysis
The candidate's extensive experience across various companies (Fictiv, AppFolio, Deloitte, Acumen Solutions, Apttus) and roles (Sr. Technical Architect, Director, Manager) demonstrates adaptability and exposure to diverse organizational cultures. Their focus on driving standards, best practices, and fostering cross-functional collaboration aligns well with a culture that values structured yet agile approaches. The breadth of Salesforce certifications and experience with different technologies (AWS, .NET, ERP systems) indicates a continuous learning mindset and a willingness to engage with various technical domains. However, the resume heavily leans towards Salesforce architecture and administration, which might require a broader security perspective for a dedicated Security Engineer role outside of the Salesforce ecosystem.
Soft Skills & Operational Fit
The candidate exhibits strong soft skills including excellent problem-solving, decision-making, critical thinking, and communication skills. They are described as collaborative, a team player, and a leader by peers, which are crucial for a senior role. Their experience in driving standards and best practices, managing diverse teams, and adapting to shifting priorities suggests a good operational fit for a dynamic security engineering environment. The emphasis on customer service mentality and working with people rather than in isolation indicates a positive cultural contribution.