
Marketing Manager with 8+ years in Performance Marketing & Analytics
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Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
A highly skilled Performance Marketing Manager with a strong 8 years of experience and background in marketing analytics, campaign optimization, and data-driven decision-making. Extensive experience managing inbound and outbound marketing campaigns across diverse industries and international markets, with a focus on maximizing ROI and driving growth. Adept at leveraging tools such as Google Analytics, Adobe Analytics, and third-party platforms to uncover insights, improve performance, and achieve business objectives.
RABINDRANATH TAGORE UNIVERSITY
M.B.A (Marketing & I.T) · Marketing & I.T
N/A – June 30, 2024
ABT Group
Digital Marketing Lead
June 1, 2023 – March 1, 2025
KSA
APW Analytics
Marketing Specialist
July 1, 2022 – December 1, 2022
UAE
MultiBankFX
Google ads Specialist
February 1, 2021 – June 1, 2022
UAE
Above Digital
PPC Analyst
December 1, 2019 – January 1, 2021
UAE
Coalition Technologies
PPC Analyst
February 1, 2018 – September 1, 2019
USA
Onkar Infotech - Southall Travel
PPC Executive
March 1, 2016 – December 1, 2017
India
Media Buying Professional
Unknown
June 1, 2026 – Present
Google Ads Fundamentals
June 1, 2026 – Present
Google Ads Search
June 1, 2026 – Present
Cultural Fit Analysis
The candidate has worked in various companies (ABT Group, APW Analytics, MultiBankFX, Above Digital, Coalition Technologies, Onkar Infotech) across different geographies (KSA, UAE, USA, India), indicating adaptability to diverse work environments and cultures. The breadth of experience across different types of marketing roles (PPC Analyst, Google Ads Specialist, Marketing Specialist, Digital Marketing Lead) and industries (e.g., travel, finance, automotive) suggests a versatile individual who can integrate into different organizational cultures. The pursuit of an MBA in Marketing & I.T. while working demonstrates a commitment to continuous learning and professional development, which aligns well with growth-oriented cultures.
Soft Skills & Operational Fit
The candidate's resume highlights a data-driven approach to marketing, focusing on analytics and optimization, which suggests a strong operational fit for roles requiring measurable results. The experience in managing large budgets and reporting indicates responsibility and accountability. The mention of assisting in developing long-term plans suggests strategic thinking. However, without specific examples of collaboration or problem-solving, it's difficult to fully assess soft skills like teamwork or adaptability.