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CTO| CIO| CPO | Transforming Business Through Tech | IT Executive Digital Strategy | Software Engineering ✨ AI & Data Leadership | Partner in Growth & Innovation
I believe technology shouldn't just solve problems — it should unlock entirely new ways of doing business. And tech only becomes powerful when it creates measurable impact. That’s where I come in. With 16+ years of experience, I’ve led large-scale digital transformations in companies like Burger King, Raízen, GPA, and now as Executive Director at Sonda. At BK, I helped shift 32% of total sales to digital channels. At Raízen, I delivered R$120M in ROI through a Lean tech portfolio strategy. At GPA, I led data monetization for Retail Media and delivered 25% efficiency gains in CAPEX/OPEX budgets in IT. My expertise covers the entire digital value chain: cloud-native software engineering (Node.js, React, mobile), data & AI (BigQuery, CDP, OpenAI, Gemini), CRM & Martech (Salesforce, Adobe, Oracle), and agile product organizations (30+ squads, SAFe, OKRs). I build high-performing teams and scalable, future-ready platforms. I thrive in senior leadership roles where strategy meets execution — accelerating growth through digital, data, and innovation. I’m also passionate about mentoring tech leaders, shaping digital culture, and turning complexity into clarity. If you’re building something bold, let’s connect and shape what’s next — together. 🎯 Digital strategist focused on scalable innovation and measurable business outcomes. ⚙️ Expert in software engineering, data, AI, and agile leadership. 🚀 Trusted leader in high-impact digital transformation and team building.
FIA - Fundação Instituto de Administração
Master of Business Administration - MBA, Retail and Consumer Market - Business & Strategy
January 1, 2018 – January 1, 2019
Universidade Federal do ABC
Production Engineering
January 1, 2007 – January 1, 2011
Universidade Federal do ABC
Bacharel, Ciência e Tecnologia
January 1, 2007 – January 1, 2009
The Cybersecurity Labs
Systems Analysis
January 1, 2006 – January 1, 2009
Febracis - Escola de Negócios
CTO
June 1, 2025 – Present
São Paulo, Brasil · On-site
Investidores.vc
Startup Advisor
May 1, 2025 – Present
São Paulo, Brasil
Open Mind Brazil
Membro
August 1, 2024 – June 1, 2026
SONDA
Executive Director of Digital Business (Product, Technology, Analytics)
February 1, 2024 – May 1, 2025
São Paulo, Brasil · Hybrid
GPA
Director Digital Products (Product, Tech and Analytics)
August 1, 2022 – January 1, 2024
Raízen
Head IT Digital Transformation(Product and Software Engineering)
February 1, 2020 – August 1, 2022
São Paulo, Brasil
Burger King do Brasil
Director of Technology Digital - CIO
March 1, 2016 – February 1, 2020
Burger King do Brasil
IT Project Manager
March 1, 2015 – March 1, 2016
Natura
IT Manager
June 1, 2013 – January 1, 2015
Natura
IT Project Coordinator
January 1, 2012 – June 1, 2013
Natura
Trainee
January 1, 2010 – December 1, 2011
Accenture Technology Solutions
Analyst CRM
September 1, 2008 – January 1, 2010
Excelência na Força de Vendas
November 1, 2013 – Present
Lider na implementação da fase inicial do projeto que criou uma solução mobile(tablet) para automação das atividades da força de vendas, visando maior produtividade e eficiência na execução, com visão de indicadores, condução de rituais e gestão de eventos com reconhecimento facial, captação de pedidos por foto no campo e agilidade de atividades de aprovações rotineiras.
Biosphera - Rede Natura
July 1, 2013 – Present
Responsável pela analise de requisitos da frente comercial do projeto que implantou uma solução e-commerce e um novo modelo de vendas para natura.
Certified SAFe® 5 Agilist
SAFe by Scaled Agile, Inc.
June 23, 2026 – Present
Como Ser Assertivo
June 23, 2026 – Present
Executive Program - Digital Exponential Leadership
StartSe University
June 23, 2026 – Present
Como Desenvolver a Resiliência
June 23, 2026 – Present
Cultural Fit Analysis
The candidate's diverse experience across various industries (retail, energy, education, consulting) and roles (CTO, Executive Director, Head of IT) indicates adaptability and a broad perspective. Their involvement in fostering innovation, building partnerships, and mentoring teams suggests a collaborative and growth-oriented mindset. However, the target role of 'AI Engineer' typically implies a hands-on, deep technical specialization in AI/ML engineering, which is not explicitly detailed in their project descriptions or technical skills beyond high-level strategic leadership. While they lead AI initiatives, direct engineering contributions are not evident, which might be a cultural fit mismatch for a pure engineering role.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic planning, and team management skills. Their experience in fostering innovation, implementing agile methodologies (OKR, SAFe), and managing complex projects suggests a high operational fit for senior leadership roles. The descriptions highlight an ability to drive cultural transformation and achieve measurable business outcomes.