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Fractional CDO | Customer Data, CRM & Growth Strategy | 20+ yrs scaling ecommerce & marketing performance (Hotels.com · Skyscanner · Nectar · HSAD (LG Electronics) )
With over 20 years leading data and growth strategy at some of Europe's most recognised digital brands, including Hotels.com, Skyscanner, Nectar and LG Electronics, I specialise in turning customer data into commercial performance. As Fractional CDO and Founder of Roamalytics, I help businesses design scalable CRM and ecommerce strategies, implement KPI frameworks and dashboards that empower decision-making, and use AI-assisted analytics to turn fragmented reporting into something that actually drives impact. I work with leadership teams across the full journey, connecting customer intelligence to sales automation and aligning RevOps across the business, I help organisations move from disconnected data to measurable results. Based across Spain, the UK, and Europe. If you are a company looking to add senior data and growth expertise to your team, or a scaling business ready to unlock the full potential of your customer base, let's connect.
University of Westminster
Master of Science (MSc), Quantitative Finance
January 1, 2004 – January 1, 2005
University of Plymouth
Bachelor of Science (BSc), Applied statistics (Erasmus Exchange)
January 1, 2000 – January 1, 2001
Universidad de La Laguna
Licentiate degree, Statistics and Operational Research
January 1, 1993 – January 1, 2000
Roamalytics
Founder & Fractional Chief Data Officer | Roamalytics
August 1, 2024 – Present
Canary Islands, Spain · Remote
Skyscanner
Analytics Consultant
January 1, 2023 – July 1, 2025
London Area, United Kingdom · Remote
VERCIDA
Analytics Consultant
November 1, 2020 – January 1, 2023
London Area, United Kingdom · Remote
LG Electronics
Head of Analytics
August 1, 2020 – December 1, 2024
London Area, United Kingdom · Remote
Mr Hudson explores
Web and Customer analytics
February 1, 2018 – July 1, 2019
London Area, United Kingdom
Coursera Course Certificates
Coursera - Machine Learning by Stanford Univerity
August 1, 2017 – December 1, 2017
London Area, United Kingdom
Expedia Group
Marketing Director (Hotels.com Global Customer Economics)
May 1, 2012 – June 1, 2017
London Area, United Kingdom
Thomas Cook
Head of eCRM for EMEA markets
April 1, 2011 – May 1, 2012
London Area, United Kingdom
Aimia Inc
Head of Data Planning
October 1, 2007 – April 1, 2011
London Area, United Kingdom · On-site
Grey G2
Senior Data Planner
October 1, 2006 – October 1, 2007
London Area, United Kingdom · On-site
Publicis Media
Analytics Consultant
July 1, 2005 – September 1, 2006
London, United Kingdom · On-site
The Preference Service
Head of Analytics
November 1, 2001 – June 1, 2005
London Area, United Kingdom
Cultural Fit Analysis
The candidate's career trajectory, culminating in founding Roamalytics, aligns well with an entrepreneurial and innovative culture. Their experience across diverse companies (Skyscanner, LG, Expedia, Aimia) and consulting engagements demonstrates adaptability. The focus on bringing together founders, analysts, and digital professionals in Tenerife suggests a community-oriented and growth-focused cultural fit. However, the target role 'Founder' is already their current role, which might indicate a desire to continue their current path rather than join an existing organization, potentially impacting cultural fit for a different company's founder role.
Soft Skills & Operational Fit
The candidate's extensive experience in leadership and consultancy roles suggests strong soft skills such as strategic thinking, client management, communication, and problem-solving. The description of Roamalytics as an innovation hub also indicates a collaborative and entrepreneurial mindset. Operational fit for a Founder role is high given their current and past roles.