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Marketing Manager with 10+ years in Digital Marketing, Web3/Crypto Strategy, SEO, and Paid Media.
Senior Web3/crypto marketing strategist and specialist with 9+ years driving crypto-native growth across wallets, token launches, CeFi, and blockchain infrastructure. 5+ years dedicated to Web3/crypto ecosystems personally active in crypto since 2021; currently Senior Marketing Executive at EB1.io (crypto card and concierge platform). Experienced across multiple crypto companies and NFT projects. Scaled Web3 community engagement across MENA, SEA, and diaspora markets through multilingual and influencer-driven campaigns. Achieved 40% lower CPL and higher wallet signups via A/B tested ads on Meta, Google, Telegram, and X. Reached $0.10 cost-per-install through app download campaigns across multiple regions. Drove 3x organic visibility for 'halal crypto' and 'ethical stablecoin' keywords. Expert in building AI-powered marketing pipelines that move from brief to live across multiple markets, covering ideation, content production, localisation, QA, and performance iteration. Strong cross-functional collaborator with a track record across product, legal, tech, and design teams to deliver consistent, compliant, and high-impact go-to-market execution.
Sikkim Manipal University
MBA · Finance & FinancialManagement Services
August 1, 2011 – June 30, 2013
Shaurashtra University
BCA · Computer Application, Computer Science
August 1, 2008 – June 30, 2011
EB1.io
Senior Marketing Executive
January 1, 2026 – Present
Dubai, Dubai, United Arab Emirates
CAIZ TRADE s.r.o
Digital Marketing Strategist Lead
January 1, 2025 – December 1, 2025
Slovakia
VAI Marketing Management
Digital Strategist | SEO Specialist
June 1, 2023 – December 1, 2024
Dubai, Dubai, United Arab Emirates
Blockchain Commodities - DMCC
Marketing Specialist
January 1, 2022 – May 1, 2023
Dubai, Dubai, United Arab Emirates
Bronze Wing Trading L.L.C
Digital Marketing Specialist
October 1, 2017 – December 1, 2021
Dubai, Dubai, United Arab Emirates
Ethicare Remedies Pvt. Ltd.
Digital Marketing Specialist
June 1, 2015 – August 1, 2017
Ahmedabad, Gujarat, India
Fundamentals of Digital Marketing (Google)
June 1, 2026 – Present
ClickUp Novice
Unknown
June 1, 2026 – Present
Google Ads Search
June 1, 2026 – Present
Display & Video 360
June 1, 2026 – Present
Google Ads Apps
June 1, 2026 – Present
Bitcoin 101
Unknown
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's extensive experience across multiple companies in the Web3, crypto, and FinTech sectors, coupled with their continuous upskilling through Google certifications and a Bitcoin 101 course, indicates a strong alignment with a forward-thinking, tech-driven culture. Their work in diverse global markets (MENA, SEA, UK diaspora) and with multilingual content suggests adaptability and an appreciation for cultural nuances. The emphasis on community building and advocacy programs also points to a collaborative and engagement-focused approach. The candidate's consistent progression into senior roles and their proactive pursuit of certifications demonstrate a strong drive for growth and continuous learning, which are positive indicators for cultural fit.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and cross-functional collaboration skills, evidenced by their roles leading end-to-end digital strategies and coordinating with various teams. Their experience in managing diverse campaigns and optimizing performance indicates a data-driven and results-oriented approach. The awards received (Star Employee, Proactivity Employee) further highlight initiative and team leadership. The candidate's ability to adapt to emerging technologies like AI in marketing and their deep involvement in the Web3/crypto space suggest a proactive and innovative mindset, which aligns well with dynamic, fast-paced environments.