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Director, SEO (AI Engine Optimization) with 10+ years in Digital Marketing & Search Leadership
High-impact Search Leadership professional with 13+ years of experience transforming organic growth for BFSI (Banking & Financial Services), SaaS, and Real Estate enterprises. Specialized in bridging technical complexity with business P&L to decouple revenue growth from headcount through programmatic SEO approach. Currently engineering the transition from traditional search to Answer Engine Optimization (AEO), leading teams to 3 Industry Awards (2 Gold & 1 Silver) for pioneering AI Overview strategies.
IMT Gaziabad
PG Program in Management
July 1, 2021 – July 1, 2022
SIES GST
BE · Computers
August 1, 2006 – June 30, 2011
Wpp Media
Country Head SEO
December 1, 2024 – Present
Mumbai, Maharashtra, India
Infidigit
VP Organic Growth
December 1, 2022 – November 1, 2024
Mumbai, Maharashtra, India
Neil Patel Digital India
VP - SEO
December 1, 2021 – November 1, 2022
Bengaluru, Karnataka, India
Logicserve Digital
AVP - SEO
August 1, 2017 – November 1, 2021
Navi Mumbai, Maharashtra, India
Adlift Pvt. Ltd.
Sr. SEO Manager
October 1, 2016 – July 1, 2017
Gurgaon, Haryana, India
SMG Convonix
Seo Manager
May 1, 2012 – September 1, 2016
Mumbai, Maharashtra, India
Cultural Fit Analysis
The candidate's diverse experience across multiple agencies (Wpp Media, Infidigit, Neil Patel Digital, Logicserve Digital, Adlift, SMG Convonix) and client sectors (BFSI, FMCG, Retail, Automobile, Travel) suggests adaptability and a broad understanding of different business environments. Their leadership in 'AI-First' SEO and AEO indicates an innovative mindset, which would be a strong cultural fit for a role focused on AI Engine Optimization. The emphasis on team upskilling and fostering collaborative environments also points to a positive cultural contribution.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, team management, and cross-functional stakeholder management skills. Their experience in developing SOPs, automating reports, and optimizing vendor costs indicates a focus on operational efficiency and productivity. The ability to lead teams through the 'AI era of SEO' suggests adaptability and a forward-thinking approach.