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SEO Specialist with 10+ years in digital marketing strategy and campaign optimization.
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
SEO and digital marketing professional with hands-on experience building and optimising WordPress websites, executing keyword-led content strategies, and improving lead generation for a service-based business. Skilled in on-page SEO, technical SEO audits, local SEO, content optimisation, Google Analytics, Google Search Console, Yoast SEO, Semrush/Ahrefs, Google Ads, Meta Ads, email marketing, and performance reporting. Increased organic traffic and improved paid-campaign ROI through data-driven optimisation.
University of Cape Town
Short Course · Business Development Management
N/A – Present
University of Johannesburg
Short Course · IT Project Management
N/A – Present
Damelin College
Certificate · Practical Bookkeeping
N/A – Present
The House Cleaning Solutions
SEO & Digital Marketing Lead
January 1, 2020 – Present
Johannesburg, Gauteng, South Africa
Liberty Life
Junior Information Systems Auditor
January 1, 2008 – January 1, 2016
South Africa
Liberty Life
Administrative Assistant
January 1, 2005 – January 1, 2008
South Africa
Liberty Properties
Credit Controller
January 1, 2004 – January 1, 2005
South Africa
Department of Public Works
Training Coordinator
January 1, 2004 – January 1, 2005
South Africa
SEO Strategy for In-House Marketers
Semrush
June 1, 2026 – Present
SEO
HubSpot
June 1, 2026 – Present
Digital Marketing
HubSpot
June 1, 2026 – Present
Inbound Marketing
HubSpot
June 1, 2026 – Present
Ultimate SEO Blueprint
Alison
June 1, 2026 – Present
Digital Marketing
Udemy
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's experience as an 'SEO & Digital Marketing Lead' for a service-based business aligns well with roles requiring a hands-on, results-oriented approach. Their diverse background, including auditing and administrative roles, indicates adaptability and a broad skill set. The numerous certifications in SEO and Digital Marketing show initiative and a proactive approach to skill development, which is a positive cultural indicator for growth-oriented teams. However, the lack of diverse project experience outside of a single company for SEO/Digital Marketing might indicate a narrower exposure to different industry challenges.
Soft Skills & Operational Fit
The candidate demonstrates strong transferable strengths in business ownership, stakeholder management, project coordination, process improvement, documentation, and cross-functional communication. Their background in information systems auditing suggests a disciplined, analytical approach to problem-solving and a compliance mindset, which are valuable for data-driven marketing roles. The experience in administrative roles also points to strong organizational and communication skills.