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Marketing Manager with 9+ years in Content Strategy & Demand Generation
B2B Marketing Strategist with 9 years of experience spanning content writing, content strategy, product management, and MarTech. Skilled in building full-funnel growth strategies for IT, SaaS, engineering, and product companies, with proven expertise in SEO, PPC, LinkedIn Ads, email marketing, and web content management. Experienced in collaborating cross-functionally to build content ecosystems, improve website performance, and align marketing activity with measurable business outcomes. Hands-on with WordPress, Microsoft Clarity, GA4, GSC, and HubSpot, with a strong foundation in analytics, storytelling, and partner communications.
University of Calicut
Bachelor of Technology · [Electrical & Electronics Engineering]
N/A – June 30, 2016
Toss The Coin Ltd.
Content & MarTech Strategist
June 1, 2025 – Present
India
Product Manager
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InApp Information Technologies Pvt Ltd.
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June 1, 2022 – September 1, 2024
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BrainCert India Pvt Ltd.
Content Writer
December 1, 2020 – May 1, 2022
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Freelance Writer
Freelance Writer
September 1, 2019 – December 1, 2020
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Advenser Engineering Services
Content Writer
July 1, 2018 – September 1, 2019
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Cultural Fit Analysis
The candidate's diverse experience across various companies (Toss The Coin Ltd., InApp Information Technologies, BrainCert India, Freelance, Advenser Engineering Services) and roles (Content & MarTech Strategist, Product Manager, Content Strategist, Content Marketer, Content Writer) suggests adaptability and a broad perspective. Their focus on B2B SaaS, IT, and engineering sectors aligns well with typical enterprise environments. The emphasis on measurable business outcomes and continuous optimization indicates a results-oriented mindset, which is generally a good cultural fit for growth-focused organizations. The breadth of skills from content creation to technical SEO and MarTech tools shows a willingness to learn and adapt to evolving marketing landscapes.
Soft Skills & Operational Fit
The candidate demonstrates strong soft skills such as communication, collaboration, problem-solving, leadership, and creativity, as highlighted in their resume. Their experience in coordinating with cross-functional teams (designers, developers, sales, UI/UX) and managing vendor relationships indicates good operational fit for collaborative environments. The ability to manage event marketing content under tight deadlines also points to strong organizational and time management skills.