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Senior Analyst with 9+ years in consumer panel data operations, SQL, Advanced Excel, and Power BI.
Results-driven Senior Data Analyst with 5+ years of experience in consumer panel data operations, SQL-based validation, MIS reporting, and cross-functional business intelligence. Proven ability to deliver SLA-compliant reports, build reusable data quality frameworks, and translate large-scale FMCG and retail datasets into actionable insights. Skilled in SQL, Advanced Excel, and Power BI with Lean Six Sigma methodology knowledge (White Belt certified; Green Belt in progress). Consistently recognized with Star of the Month, Quarter, and Year awards for performance excellence.
Sikkim Manipal University, Vadodara
MBA · Marketing
August 1, 2014 – June 30, 2016
Sikkim Manipal University, Vadodara
BBA
August 1, 2011 – June 30, 2014
Numerator India Pvt. Ltd.
Senior Data Associate – Panel Operations
February 1, 2021 – Present
India
Axis Bank Ltd.
Assistant Manager – Banking Operations & MIS
November 1, 2016 – January 1, 2021
Vadodara, Gujarat, India
FMCG Brand & E-commerce Product Categorization
February 1, 2021 – June 30, 2026
Developed structured research and categorization frameworks for consumer product data used in client market intelligence reports.
MIS Reporting Automation
February 1, 2021 – June 30, 2026
Streamlined business performance tracking by standardizing Excel-based MIS templates, reducing manual report build time.
Research Analyst – Pernod Data Packets
February 1, 2021 – June 30, 2026
Processed and validated consumer research panel datasets for market intelligence and brand performance reporting for a global beverage client. Reviewed survey response accuracy, project specifications, data consistency, and reporting logic prior to final client delivery, reducing revision cycles. Conducted competitive research on top FMCG brands and e-commerce channels, contributing structured market insights to analytical reporting pipelines.
Consumer Survey Data QA & Reporting Logic Validation
February 1, 2021 – June 30, 2026
Designed and implemented end-to-end quality assurance checks for survey datasets prior to client delivery.
Power BI KPI Dashboard Reporting
February 1, 2021 – June 30, 2026
Built operational reporting dashboards with trend visualizations and KPI tracking for internal stakeholders.
Lean Six Sigma Yellow Belt – Training Completed
Unknown
June 1, 2026 – Present
Lean Six Sigma Green Belt – In Progress
Unknown
June 1, 2026 – Present
Lean Six Sigma White Belt – Certified
Unknown
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's experience spans data operations in market research (Numerator) and banking operations (Axis Bank), showing adaptability across industries. Their involvement in team mentoring and process improvement initiatives suggests a collaborative and proactive approach. The pursuit of Lean Six Sigma certifications indicates a drive for continuous improvement and structured problem-solving, which aligns with a culture valuing efficiency and quality. However, the target role is 'Marketing', while the experience is heavily skewed towards data operations and analysis. While data analysis is crucial for marketing, direct marketing strategy, campaign management, or digital marketing experience is not evident, which might impact cultural fit for a pure marketing role.
Soft Skills & Operational Fit
The candidate demonstrates strong operational fit through their experience in maintaining production trackers, SOPs, coordinating with cross-functional teams, and mentoring new team members. Their Lean Six Sigma certifications (White Belt certified, Yellow Belt trained, Green Belt in progress) indicate a commitment to process improvement and efficiency. The awards received highlight a strong work ethic and consistent performance.