Johannes H. Westbroek MBA

Johannes H. (Harry) Westbroek, MBA (Nyenrode/Wharton) Publisher | AI Influencer | Author | Inspiring Curiosity in the Age of AI | Armenia Advocate Artificial Intelligence is not humanity's greatest invention. It is humanity's greatest invitation to remain curious. After nearly fifty years in publishing, I have witnessed every major transformation—from print and the Macintosh revolution to the Internet, social media and now Artificial Intelligence. Along that journey, I discovered something unexpected. Technology changes. Human curiosity does not. That realization became the foundation of my new book, Beyond AI, my vision of Publishing 4.0, and AITM OS™ (Artificial Intelligence Transition Management Operating System)—a strategic transition framework that helps publishers and knowledge organizations evolve into AI-native value ecosystems. Publishing 4.0 In the Age of AI, everyone is a publisher. Publishing 4.0 transforms: • Content into intelligent assets • Authority into scalable infrastructure • Archives into AI-readable systems • Influence into monetizable ecosystems Through AITM OS™, publishers and knowledge organizations transition from Publishing 3.0 platform dependency to AI-native operating models through: • AI governance • AI orchestration • Systems thinking • Intelligence architecture • AI value creation By 2027, I will celebrate 50 years in publishing transformation. My international publishing and licensing activities have spanned more than 200 magazine titles across Europe, Russia, Central Asia, the United States, Hong Kong and China, including: • F1 Racing (Haymarket) • Stuff (Haymarket) • Cosmopolitan (Hearst) • Playboy • Vibe Magazine (New York) • The Moscow Times Inspired by Marshall McLuhan, Peter Drucker, Peter Senge and Staffo