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Talent Strategy & Branding Expert | Connecting FAANG-Level Strategy to Branded Experiences | Advisor in Business Development & Growth | Principal at Upswing (Sony & Stanford Partner)
Connecting Brands to People and People to Success. I’ve spent over two decades at the intersection of engagement and growth. From scaling high-volume, strategic sourcing at Meta to managing decades-long branding partnerships for Sony and Stanford University, my career has been defined by one thing: building the connections that drive business forward. At Upswing: > I lead a woman-owned small business that helps innovative companies bridge the gap between their brand and their people. In the age of AI, I believe tangible engagement is the ultimate differentiator. We specialize in specialty advertising and branded environments that turn passive observers into brand advocates. In Recruiting Leadership: > My "FAANG" pedigree isn't just about the names on the resume; it's about the methodology of high-performance talent acquisition. I specialize in building sourcing engines, fostering exceptional candidate experiences, and delivering tailored recruitment strategies that hit aggressive growth targets. Why work with me? > Whether I am advising a firm on their specialty branding or leading a global talent team, I bring a unique "dual-lens" perspective: I understand how to attract top talent and how to keep them engaged once they arrive. ⛳ Outside the Office: You’ll likely find me on the golf course—always up for a conversation about talent management, innovation, or how to shave two strokes off a game. Let’s connect: 📩 jeff@upswing.com 🔗 www.upswing.com ✴️ Available for Strategic Recruiting Leadership & Branding Advisory
University of Southern California
B.S., Business Administration
N/A – Present
Upswing Marketing
Title: Strategic Advisor & Growth Consultant | Specialty Advertising Firm
December 1, 2025 – Present
Morgan Hill, California, United States · Hybrid
Meta
Sr. Technical Sourcer
December 1, 2024 – December 1, 2025
Sunnyvale, California, United States · Hybrid
Upswing
President, Sales and Operations
January 1, 2024 – January 1, 2025
San Francisco Bay Area · Hybrid
SPAN
Sr. Recruiting Sourcer
June 1, 2023 – December 1, 2023
San Francisco Bay Area · Hybrid
Amazon Lab126
Sr. Technical Sourcer @ Amazon Lab 126
March 1, 2021 – March 1, 2023
Sunnyvale, California, United States
Rivian
Sr. Technical Recruiter
September 1, 2019 – March 1, 2021
San Jose, CA
Sourcer
October 1, 2017 – September 1, 2019
Menlo Park, CA
Artificial Intelligence and Applied Machine Learning Sourcer
October 1, 2016 – October 1, 2017
Menlo Park, CA
Machine Zone
Sr. Technical Sourcer
March 1, 2015 – August 1, 2016
Sr. Technical Recruiter
September 1, 2013 – March 1, 2015
Mountain View, Ca
Upswing Marketing
Principal
March 1, 2003 – August 1, 2013
Los Gatos, CA
Cultural Fit Analysis
The candidate has a diverse professional background, having worked across various large tech companies and also in entrepreneurial/consulting roles. Their experience in building diverse talent pipelines and developing widely adopted programs suggests an ability to collaborate and drive initiatives within different organizational cultures. The shift from pure recruiting to strategic advisory and sales/operations roles indicates adaptability and a broad interest in business functions. While the target role is 'Security Engineer', the candidate's experience is primarily in technical recruiting and strategic business roles, which presents a significant gap in direct technical security experience. However, their history of sourcing for security engineers suggests an understanding of the domain, which could be a foundation for a career transition.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and program management skills through their experience at Amazon Lab126 and Upswing Marketing. Their ability to create and scale recruiting programs, manage cross-functional teams, and advise on P&L management suggests a high operational fit. Communication skills appear strong based on the detailed descriptions of their roles and achievements. The focus on talent acquisition and strategic partnerships indicates strong interpersonal and negotiation skills.