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Marketing Professional | B2B Lead Generation | Email Campaign Strategy. Specialize in email marketing, campaign optimization and data-driven strategy. I bring a strong focus on digital marketing operations.
With over 7 years of experience, I have honed my expertise in email marketing, B2B lead generation, data analytics, and business development. I have successfully managed operations, executed outbound marketing campaigns, and optimized lead generation strategies. My expertise includes developing B2B growth strategies, conducting market research, and implementing retention strategies through email marketing and automation. I specialize in data mining, web scraping, segmentation strategies, and database management to enhance marketing effectiveness. My technical knowledge covers email deliverability, Account-Based Marketing (ABM), and A/B testing to improve campaign performance. I am proficient in advanced Excel, Microsoft Office, Microsoft Outlook security, and digital marketing engagement tactics. Additionally, I generate business intelligence reports using AI and provide insights for continuous optimization. My ability to interpret and visualize data has been further strengthened by completing a Power BI workshop, enhancing my analytical skills. I leverage cold email outreach, content-driven marketing, and PR strategies to connect with ideal customer profiles. With a problem-solving mindset and adaptability, I am committed to driving marketing innovation and business growth.
St. Joseph's Evening College (Autonomous)
Bachelor of Commerce - BCom, Business, Commerce & Specialty in Marketing.
January 1, 2013 – January 1, 2016
Infinity Marketing Innovations
Marketing & Lead Generation Specialist
April 1, 2021 – June 1, 2025
Bengaluru, Karnataka, India · Hybrid
GC Ventures Pvt Ltd
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Intelious
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January 1, 2019 – December 1, 2019
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MeritZeal Marketing Solutions Pvt,Ltd
Data Executive
August 1, 2017 – December 1, 2018
Bangaon, West Bengal, India · On-site
Analyzing and Visualizing Data with Microsoft Power BI
Office Master
June 27, 2026 – Present
Cultural Fit Analysis
The candidate's experience is primarily in data analysis and marketing roles. While the target role is 'Marketing', the candidate's background shows a strong emphasis on data-related tasks within marketing. The lack of diverse project experience or explicit cultural engagement details makes a deep cultural fit analysis challenging. The candidate's experience aligns with a data-driven marketing culture.
Soft Skills & Operational Fit
The candidate's experience description highlights abilities in strategic planning, efficient execution, and data-driven decision-making, suggesting good operational fit. However, without psychometric test results, a comprehensive assessment of soft skills like logical reasoning, work attitude, stress handling, and team collaboration is not possible.