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Email Marketing Specialist with 7+ years in Campaign Management & Data Analytics
Experienced Email Marketing Specialist adept at leading end-to-end campaigns, managing data, and implementing automation strategies. Proficient in Excel VBA and advanced Excel skills for data formatting and analysis. Skilled in lead generation, account-based marketing, and performance optimization. Managed teams of research analysts, ensuring data quality and contributing to strategic marketing initiatives. Proven ability to support event marketing, develop landing page elements, and implement UTM parameters. Committed to driving engagement, maximizing conversion, and adhering to data privacy regulations.
Shree Radhe Mahavidylaya
TY Bcom
August 1, 2022 – June 30, 2025
Shree Radhe Mahavidylaya
SY Bcom
August 1, 2021 – June 30, 2024
Shree Radhe Mahavidylaya
FY Bcom
August 1, 2020 – June 30, 2023
New English School
HSC · Arts, Commerce and Science
N/A – May 31, 2018
New English School
SSC
N/A – May 31, 2015
Revnew Inc
BDE_Email Marketing Executive
June 1, 2024 – April 11, 2025
India
Digitalzone Business Consulting Pvt Ltd.
Research Analyst
March 1, 2022 – June 7, 2024
India
Flexi Sales
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August 17, 2021 – February 9, 2022
India
Concentrix Daksh PVT LTD
Sr. Representative Operations
November 30, 2020 – June 9, 2021
India
Conneqt Q Business Solutions LTD
Customer Care Executive operations
July 10, 2019 – October 2, 2020
India
Karvy DigiKonnect PVT LTD
Customer Care Executive operations
November 5, 2018 – June 10, 2019
India
Facile Info Serv
Email Marketing Executive
April 1, 2014 – Present
India
Programmatic Advertising / DV360
Udemy
January 1, 2025 – Present
Unlock Excel VBA and Excel Macros
Udemy
January 1, 2025 – Present
Cultural Fit Analysis
The candidate's diverse experience across different companies and roles, including customer service, research analysis, and email marketing, indicates adaptability and a broad skill set. Their progression into team management roles suggests leadership potential and a collaborative mindset. The continuous learning through Udemy certifications (Programmatic Advertising, Excel VBA) shows initiative and a commitment to professional development, which aligns well with a culture of growth and continuous improvement. The focus on data-driven insights and optimization also points to a results-oriented approach.
Soft Skills & Operational Fit
The candidate demonstrates strong operational fit for an Email Marketing Specialist role, with a clear history of managing campaigns, analyzing performance, and optimizing strategies. Their experience in team leadership and training suggests good interpersonal and organizational skills. The ability to handle data quality and adhere to privacy regulations indicates a detail-oriented and responsible approach. The candidate's background in customer service and research analyst roles also suggests strong problem-solving and analytical capabilities, which are beneficial for refining marketing strategies.