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Innovation, R&D + Emerging Tech @ ADQ | Value Creation | Corporate Innovation | Venture Building & Investing
I'm currently inside a $300B sovereign wealth fund, designing the portfolio-wide systems for opportunity identification, capital allocation and innovation enablement across 20+ operating companies including Etihad, TAQA, AD Ports, PureHealth, Silal and Aramex. Across 18 years I've launched 50+ new services, products and ventures from first hypothesis through validation, build, launch and commercial scale. Tested 500+ propositions. 90% of what I've taken to market has either reached commercial adoption or secured follow-on funding. Three of my ventures at IPG secured $45M in combined Series A. The top performer went from concept to $20M ARR in 18 months. I've founded and grown three businesses from zero. A digital product studio (383) from 3 to 30+ people with a FTSE 100 and Fortune 500 client roster. A business experimentation practice (Future Foundry) serving Salesforce, Microsoft, Mars, Hilton, Reckitt, Orsted, USPS, HSBC, P&G and Kingfisher across three continents. The UK's first place-based venture studio (Curzon Street Ventures), where I led the £4M fundraise from public and private sources including the West Midlands Combined Authority and Rigby Group. Along the way I designed Velocity, a repeatable experimentation methodology that compresses 0-to-1 validation from quarters to weeks and reduces validation costs by up to 80%. Adopted as the standard inside multiple Fortune 500 organisations. Taught to 200+ practitioners with an 85 NPS. AI is in most of what I do. I've deployed it across robotics and computer vision (sovereign fund portfolio), predictive analytics and IoT (JCB), AI-powered sales automation (Agentforce/Salesforce), personalisation engines (Avon), clinical AI (CareFlow) and digital twins. I know where it creates real commercial value at portfolio scale and how to structure the experiments to prove it. What I do well: spotting where the value i
Saïd Business School, University of Oxford
Advanced Programme, Entrepreneurship & Venture Finance
January 1, 2023 – January 1, 2024
Quantic School of Business and Technology
Executive MBA, Business
January 1, 2019 – January 1, 2021
ADQ
Innovation, R&D + Emerging Technology
January 1, 2026 – Present
Abu Dhabi Emirate, United Arab Emirates · On-site
Curzon Street Ventures
Co-Founder
February 1, 2023 – December 1, 2025
Birmingham, England, United Kingdom · On-site
Maven
Expert Instructor, Venture Building
February 1, 2021 – December 1, 2025
Austin, Texas, United States · Remote
Future Foundry
Co-Founder
February 1, 2021 – December 1, 2025
Greater London, England, United Kingdom · Remote
Interpublic Group (IPG)
Managing Director, Innovation
September 1, 2018 – February 1, 2021
New York, United States · Hybrid
383
Managing Partner
July 1, 2009 – September 1, 2018
Birmingham, England, United Kingdom · On-site
RegIntel: AI-Powered Compliance & Risk Management
January 1, 2024 – January 1, 2025
Created RegIntel, an AI-driven compliance and risk-monitoring platform for financial, legal, and insurance sectors. The system automates regulatory scanning, reporting, and risk flagging, cutting manual workload and compliance costs while preventing fines.
CareFlow: Predicting Patient Deterioration with AI
January 1, 2024 – January 1, 2025
Developed CareFlow, an AI-powered early-warning platform that predicts patient deterioration up to 12 hours before traditional monitoring systems. By integrating real-time hospital and remote-care data, CareFlow enables proactive intervention, improving outcomes and reducing critical-care admissions.
Twin: Digital Twins for Predictive Maintenance & Factory Optimisation
January 1, 2024 – January 1, 2025
Incubated Twin, a digital-twin orchestration platform helping manufacturers predict failures, optimise factory efficiency, and reduce costs through AI-driven simulation and IoT integration. It enables data-driven operations and smart-factory performance at scale.
Carbon OS: Automating Carbon Accounting for Supply Chains
January 1, 2024 – January 1, 2025
Built Carbon OS, an enterprise platform that automates carbon accounting and trading across supply chains. Using AI-powered analysis and ERP integration, it enables real-time emissions tracking and auditable sustainability reporting.
RouteLogic: AI-Powered Urban Delivery Network Optimisation
January 1, 2024 – January 1, 2025
Launched RouteLogic, an AI platform that optimises urban delivery networks by dynamically routing shipments across EVs, bikes, and autonomous pods. It reduces congestion, costs, and emissions for logistics providers while improving delivery success rates.
Salesforce: Agentforce
January 1, 2023 – January 1, 2024
Partnered with Salesforce to design and validate Agentforce, an AI-powered venture enabling sales professionals to automate outreach, qualify leads, and test new sales messages in real time. Future Foundry worked with Salesforce’s innovation team to prototype the concept, run rapid validation experiments, and build the initial product roadmap; positioning Agentforce as a new growth vector within Salesforce’s AI ecosystem.
Arçelik: Re:Water
January 1, 2022 – January 1, 2023
Collaborated with Arçelik to create Re:Water, a digital platform that enables South African households to buy and sell unused water allowances through a regulated marketplace. Powered by AI-driven demand prediction and smart contracts, Re:Water helps communities manage scarcity while supporting local authorities with transparent, data-driven resource governance. Future Foundry led venture design, validation, and go-to-market planning for pilot deployment.
Holland & Barrett: H&B&Me
January 1, 2021 – January 1, 2022
Helped Holland & Barrett design and validate H&B&Me, a personalised wellness venture offering hyper-customised vitamin plans and health insights. Using Future Foundry’s experimentation framework, we tested desirability, pricing, and engagement models across key customer segments; leading to a national launch of H&B&Me as a data-driven, subscription-based wellbeing service.
JCB: LiveLink+
January 1, 2020 – January 1, 2021
Led the incubation of LiveLink+, a predictive analytics and telematics platform that helps construction and infrastructure clients monitor and optimise heavy equipment performance. Built on JCB’s existing telematics infrastructure, LiveLink+ introduced AI-powered maintenance forecasting and real-time utilisation dashboards, reducing downtime and improving fleet productivity.
Avon: Jingzi
January 1, 2019 – January 1, 2020
Created Jingzi, a premium personalised skincare brand for the Chinese market. The venture combined IoT, AI, and beauty science to deliver bespoke skincare plans based on environmental, lifestyle, and biometric data; distributed through a WeChat-powered subscription experience. Designed to help Avon re-enter China’s $22B skincare market, Jingzi demonstrated how data and personalisation could redefine Avon’s brand relevance.
Holland & Barrett: Healthbox
January 1, 2018 – January 1, 2019
Unearthed new venture opportunities and business models for the UK’s largest health and wellness retailer, leading to the creation of Healthbox a subscription service for hyper-personalised vitamins and supplements. My team applied structured experimentation to uncover growth spaces, design propositions, and prototype new services that validated with consumers and later launched nationwide.
Jaguar Land Rover: The Out
January 1, 2017 – January 1, 2018
I oversaw the end-to-end service and app design for Jaguar Land Rover’s on-demand luxury car rental service, The Out. Launched in April 2019  through JLR’s InMotion Ventures, The Out lets users book premium Land Rover vehicles via a one-touch mobile app for home delivery. The project involved crafting a seamless high-end customer journey, from booking to vehicle handover, while aligning with Jaguar Land Rover’s luxury brand. My responsibilities included designing the iOS app’s UX/UI, mapping the customer journey for city travel experiences, and coordinating agile development sprints. The result was a fully branded, end-to-end mobility service that extended JLR’s portfolio into shared premium vehicle rentals.
British Gas: Hive
January 1, 2012 – January 1, 2013
I led the product and experience design for British Gas’s Hive Active Heating thermostat, the first product in their new “Hive” connected-home brand. Launched in October 2013 , Hive Active Heating is an IoT-enabled thermostat that lets homeowners control heating and hot water remotely via a smartphone app or web interface. The project required designing the end-to-end service (hardware, mobile app, cloud) with a focus on simplicity and user-centered innovation. My team used rapid prototyping and user research to iterate on the design, creating an intuitive user interface and reliable wireless communication for the smart heating system. This launch established Hive as a leader in UK smart-home energy solutions.
BBC: iPlayer
January 1, 2009 – January 1, 2010
I led the redesign and launch of the BBC iPlayer’s new web interface in 2010 as Managing Partner at 383 Group. This project involved reimagining the user experience and interface of the BBC’s on-demand service, adding social features and personalisation. The new-look iPlayer officially went live in early September 2010, representing a major upgrade to the BBC’s digital catch-up platform. My role focused on UX/UI design, iterative prototyping, and agile product management to ensure a seamless rollout to millions of UK viewers.
Cultural Fit Analysis
The candidate's extensive experience in co-founding and leading venture studios, coupled with their focus on AI-driven innovation across multiple sectors, aligns well with a culture that values entrepreneurship, rapid experimentation, and technological advancement. Their work with diverse clients and in various organizational structures (from startups to sovereign investors) indicates adaptability and a collaborative mindset. The emphasis on building capability and repeatable methodologies suggests a desire for sustainable impact and knowledge transfer, which is a strong cultural fit for organizations seeking long-term innovation. The breadth of projects, many involving AI, directly aligns with an 'AI Innovation' target role.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and an ability to build and scale new initiatives from the ground up. Their experience in teaching venture building suggests excellent communication and mentorship skills. The focus on systematic experimentation and data-driven decision-making indicates a robust operational approach. The candidate's ability to work across diverse industries and with Fortune 500 clients highlights adaptability and strong client management capabilities. Their experience in sovereign investment and portfolio-wide innovation suggests a high level of strategic and organizational fit for complex, large-scale innovation roles.