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Co-Founder WiseAds Web3 Agency | Strategist | Partnerships Architect | Problem Solver | Contractor
I operate at the intersection of Web3, digital finance, and emerging asset infrastructure, leading Growth Strategy & Strategic Partnerships across MENA and Europe. My focus is not traditional business development, but the design and execution of scalable ecosystems that drive acquisition, liquidity, and long term market expansion. My work centres on creating repeatable frameworks that generate consistent growth while strengthening platform positioning and long term ecosystem value. I approach growth as a systems problem. This involves identifying inefficiencies, restructuring acquisition models, and aligning incentives across users, partners, and platforms to create sustainable, compounding outcomes. My strategies are built to adapt across markets, audiences, and regulatory environments, supported by a strong international network and deep understanding of both Web2 and Web3 dynamics. With a foundation in traditional finance, including experience across brokerage, asset management, and advisory, I bring institutional structure into decentralised markets. This allows me to bridge financial strategy with emerging technologies, aligning user behaviour, monetisation models, and ecosystem incentives into cohesive, scalable growth strategies. Beyond execution, I focus on building ecosystems rather than isolated campaigns.
Stanford University
Artificial Intelligence
February 1, 2025 – February 1, 2026
University of Westminster
Bachelor of Applied Science, Architectural Engineering Technology/Technician
September 1, 2009 – May 1, 2012
University of Greenwich
Bachelor of Arts - BA, Architecture
September 1, 2008 – July 1, 2009
BingX
Head of Growth Strategies and Partnerships MENA / EUROPE
September 1, 2025 – Present
Dubai, United Arab Emirates · Remote
BingX
Freelance Business Development Manager
July 1, 2025 – Present
Dubai, United Arab Emirates · Remote
Bybit
Affiliate Partner
August 1, 2024 – May 1, 2025
Dubai, United Arab Emirates · Remote
Wise Ads
Co-Founder
August 1, 2022 – Present
Wise Ads
Relocation
August 1, 2020 – September 1, 2024
Redmayne Bentley LLP
Stockbroker
May 1, 2012 – September 1, 2018
London Area, United Kingdom · On-site
Design International
Junior Architect
May 1, 2011 – April 1, 2012
London, Holborn · On-site
Cryptocurrency Foundations
June 23, 2026 – Present
Build Your Generative AI Productivity Skills with Microsoft and LinkedIn
Microsoft
June 23, 2026 – Present
FCA Authorisation
Financial Conduct Authority
June 23, 2026 – Present
Microsoft Azure AI Essentials Professional Certificate by Microsoft and LinkedIn
Microsoft
June 23, 2026 – Present
Stock Brokers/Dealer
The Chartered Institute for Securities & Investment (The CISI)
June 23, 2026 – Present
Machine Learning
DeepLearning.AI
June 23, 2026 – Present
IBM AI Developer
IBM
June 23, 2026 – Present
Career Essentials in Generative AI by Microsoft and LinkedIn
Microsoft
June 23, 2026 – Present
Cultural Fit Analysis
The candidate's diverse background, including architecture, finance, and cryptocurrency growth, suggests adaptability and a broad perspective. Their pursuit of AI education and certifications indicates a willingness to learn and pivot into new domains. However, the direct cultural fit for a hands-on Software Engineer role is limited given the predominant business development and strategic roles.
Soft Skills & Operational Fit
The candidate's experience in leadership, strategic partnerships, and client relationship management indicates strong communication, negotiation, and collaboration skills. Their entrepreneurial background as a Co-Founder also suggests initiative and problem-solving abilities. However, the operational fit for a Software Engineer role is low due to the absence of direct software development experience.