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Marketing Director @ Hola Prime | Uncomfortable marketing truths every week | 12+ years across CPG,Gaming, D2C,Consumer-Tech and Fintech | Startups and Conglomerates|Follow if you want the version nobody packages nicely.
As Marketing Director at Hola Prime, I specialize in developing impactful marketing strategies that build brand authority and drive growth within the prop trading community globally. With over a decade of experience spanning Fintech, Trading (with a focus on learning Quant Strategies), D2C, Gaming, FMCG, and E-commerce, I bring deep expertise in user acquisition, brand strategy, growth, revenue and marketing innovation. My career journey has involved executing high-impact campaigns, scaling brands, and driving sustainable growth through community building and creative storytelling. Career Highlights • Leading marketing, branding, and retention strategies at Hola Prime, building a trader-first brand in the competitive fintech landscape. • Driving D2C growth at ITC, delivering measurable impact and transformation across key FMCG categories. • Innovating in crypto and gaming marketing, blending performance-driven strategies with community-focused approaches to achieve lasting results. Passion & Vision I am passionate about leveraging analytics and creative problem-solving to design value-driven solutions for traders worldwide. Currently expanding my knowledge in Quant Strategies, I am committed to building trust, scaling businesses, and crafting marketing strategies that inspire and engage today’s audiences.
Indian Institute of Management Ahmedabad
Accelerated General Management Program, Business Administration and Management, General
April 1, 2023 – March 1, 2024
Bahra University
Master of Technology - MTech, Machine Learning
July 1, 2013 – July 1, 2015
Punjab Technical University
Bachelor of Technology - BTech, Information Technology
August 1, 2008 – August 1, 2012
Shimla Public School
10th, ICSE
March 1, 1993 – March 1, 2006
10Xer Club
Marketing Accelerator, Marketing
N/A – Present
Hola Prime
Marketing Director
November 1, 2024 – Present
India · On-site
ITC Limited
Head of Performance Marketing
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CSIR-Central Scientific Instruments Organisation
Research Intern - Computer Vision | Machine Learning
May 1, 2014 – July 1, 2015
Chandigarh, Chandigarh, India
Accelerated General Management Programme
Indian Institute of Management Ahmedabad
June 25, 2026 – Present
Google AI Essentials
Coursera
June 25, 2026 – Present
Google AI Essentials
June 25, 2026 – Present
Design Thinking
IBM
June 25, 2026 – Present
Facebook Certified Marketing Science Professional
Meta
June 25, 2026 – Present
Cultural Fit Analysis
The candidate has a diverse professional background across multiple companies and industries (e.g., gaming, e-commerce, consumer goods), indicating adaptability. The pursuit of further education (IIM Ahmedabad, Google AI Essentials) shows a commitment to continuous learning and growth. However, the primary career trajectory has been in marketing leadership, which is a significant pivot from a pure Data Analyst role, potentially impacting cultural fit for a deeply technical, non-managerial data role.
Soft Skills & Operational Fit
The candidate's extensive experience in leadership roles suggests strong soft skills such as leadership, strategic thinking, and team management. The focus on performance marketing and analytics aligns with an operational fit for data-driven roles, though direct data analyst experience is limited.