Heather Baynes

Move Leesburg

Leesburg, VA, usa

Since April 4, 2025

Skills

E-commerce Website DesignersBusiness Plan ConsultantsSquarespace Developers

Experience

HubSpot (NYSE: HUBS)

Enterprise Sales Team Lead

November 1, 2021 – November 1, 2024

Target Data

Chief Growth Officer

September 1, 2017 – January 1, 2019

Move Leesburg

President

April 1, 2014 – Present

Infogroup

VP, Sales

April 1, 2012 – April 1, 2014

Key Strengths

Extensive experience (10+ years) in Enterprise Sales, Go-To-Market (GTM) strategy, and leadership roles, directly aligning with the target role.
Proven track record of driving significant revenue growth and scaling businesses (e.g., GTM overhaul from $5M to $50MM, 56% YOY growth at HubSpot, $2MM in 3 months).
Strong leadership, coaching, and team management abilities, demonstrated by mentoring sales reps and BDR organizations.
Expertise in GTM strategy development, implementation, and optimization, including market development, persona development, sales process, and technology integration.
Experience with CRM/Marketing Automation platforms (HubSpot) and proprietary marketing database technology.
Strategic partnership with Rev Ops, Product GM, and CCO for upmarket GTM strategies and product feedback, indicating strong cross-functional collaboration and strategic thinking.

Cultural & Operational Fit

Cultural Fit Analysis

The resume describes a commitment to human-centric leadership, trust-building, authenticity, and empathy. The candidate's volunteer work in Peru and Ecuador further suggests a strong sense of social responsibility and a values-driven approach. However, the psychometric test score of 0 indicates a significant lack of objective data to validate these traits, creating a discrepancy between self-reported attributes and assessment results.

Soft Skills & Operational Fit

AI is analyzing your overall score…

Identifying your key strengths…

Evaluating your skill match against the job requirements…

Assessing your cultural and operational fit

Key Strengths

Extensive experience (10+ years) in Enterprise Sales, Go-To-Market (GTM) strategy, and leadership roles, directly aligning with the target role.
Proven track record of driving significant revenue growth and scaling businesses (e.g., GTM overhaul from $5M to $50MM, 56% YOY growth at HubSpot, $2MM in 3 months).
Strong leadership, coaching, and team management abilities, demonstrated by mentoring sales reps and BDR organizations.
Expertise in GTM strategy development, implementation, and optimization, including market development, persona development, sales process, and technology integration.
Experience with CRM/Marketing Automation platforms (HubSpot) and proprietary marketing database technology.
Strategic partnership with Rev Ops, Product GM, and CCO for upmarket GTM strategies and product feedback, indicating strong cross-functional collaboration and strategic thinking.

Cultural & Operational Fit

Cultural Fit Analysis

Soft Skills & Operational Fit