Gianluca Gerla

I started working in the web and digital world while completing my studies, developing a strong technological mindset and the ability to integrate business models into practical solutions. My journey began as a Web Developer, but over the years, I have expanded my skills and evolved into a Marketing Technology Expert. I bring a comprehensive understanding of both back-end (PHP, Apache, MySQL) and front-end (HTML, CSS, JavaScript) development, enriched by experience with modern scripting tools like NPM, Webpack, and Gulp. Throughout my career, I have worked with major open-source CMSs such as WordPress, Joomla, and Drupal, developing custom themes, plugins, and modules, while also exploring frameworks like Symfony, Laravel, Zend, and object-oriented programming. Today, I leverage my technological expertise to support marketing automation and data-driven decision-making. I specialize in orchestrating platforms like Marketo and Demandbase, integrating marketing technologies, and developing custom web tools to enhance operational efficiency. My analytical skills are rooted in a deep knowledge of tracking, reporting, and optimization. I define UTM methodologies, analyze digital acquisitions, and measure performance through tools like Google Analytics, Search Console, and third-party platforms like SemRush and Lighthouse. I also manage advertising platforms (Google Ads, StackAdapt, Demandbase) with a technical approach, ensuring integration and data accuracy. I thrive in the dynamic intersection between technology and marketing, continuously learning and adapting to new tools and methods. My curiosity and enthusiasm for innovation drive me to keep exploring, and whenever I discover something new, I still say, "wow"!