
Marketing Manager with 7+ years in performance marketing & lead generation
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Highly accomplished Digital Marketing Manager with over 7.5 years of experience in scaling high-budget performance campaigns across Google Ads, Meta Ads, and various traffic networks. Proficient in driving profitable growth by optimizing ROAS, CPA, and LTV, and generating high-intent leads for international markets. Leverages AI and automation to accelerate revenue growth, reduce costs, and enhance campaign scalability.
Tver State Technical University
Bachelor's degree · Information Systems and Technologies
August 1, 2012 – June 30, 2016
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Cultural Fit Analysis
The candidate's diverse experience across different companies and markets (US, MENA, international) indicates adaptability and a global perspective, which is beneficial for cultural fit in a dynamic environment. Their involvement in various aspects of digital marketing, from media buying to content creation and CRM, shows a broad skill set and willingness to engage in different facets of a marketing role. The emphasis on data-driven decision-making and continuous optimization aligns with a performance-oriented culture. The collaboration with IT, Design, and UX teams suggests a team-oriented approach.
Soft Skills & Operational Fit
The candidate demonstrates strong operational fit for a Marketing Manager role, particularly in digital performance marketing. Their experience highlights a proactive approach to data analysis, optimization, and cross-functional collaboration. The use of AI and automation tools suggests an innovative and efficiency-driven mindset. The candidate's ability to manage external contractors and lead landing page creation indicates strong project management and coordination skills. The detailed descriptions of achievements and tasks suggest good communication skills in a professional context.