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Assessing your cultural and operational fit
Marketing Manager with 9+ years in e-commerce performance marketing and full-funnel optimisation.
Performance-driven E-commerce Marketing Leader with 9+ years of experience scaling revenue through Google, Meta, paid marketplaces, CRM automation, and full-funnel optimisation. Proven ability to grow ROAS, optimise CAC, and scale budgets efficiently in fast-paced, high-volume environments. Strong analytical mindset with hands-on execution experience across fashion, retail, marketplaces, and high-growth digital businesses. Known for translating data into decisive actions that drive profitable growth. Actively seeking to drive scalable, sustainable growth in a performance-first culture.
IBS Hyderabad, India
MBA
January 1, 2012 – January 1, 2014
Delhi University, India
BBS
January 1, 2009 – January 1, 2012
ICICI Lombard General Insurance Co.
Manager, Strategic Alliances - Digital
October 1, 2022 – May 1, 2024
India
Taw9eel.com
Asst Manager, Ecom - Marketing
March 1, 2021 – September 1, 2022
India
Xcite.com by Alghanim Industries
Marketing Executive, Ecom.
April 1, 2019 – February 1, 2021
India
Multiple Projects
Freelancer
January 1, 2017 – December 31, 2019
India
Digitalvidya.com and Meritnation.com
Sr. Consultant, Marketing
January 1, 2015 – August 1, 2016
India
Feeding India
January 1, 2014 – January 1, 2015
Volunteered (2014-2015) with Feeding India as HOD for Marketing & Communications, driving meal distribution efforts and promoting the initiative to expand its reach and impact on hunger alleviation.
Cultural Fit Analysis
The candidate's diverse experience across e-commerce, insurance, and education sectors, coupled with freelance work, indicates adaptability and a broad understanding of different business models. Their volunteer work suggests a proactive and socially conscious individual. The consistent progression in marketing roles and focus on performance-driven growth aligns well with a dynamic, results-oriented culture. However, the target role of 'Marketing Manager' is broad, and while the candidate's experience is strong in performance marketing, a deeper understanding of brand strategy or broader marketing leadership might need validation.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership and team management skills, strategic thinking, and decision-making abilities. Their experience in project management and communication suggests a good operational fit for a senior marketing role. Adaptability and technological savvy are also highlighted, which are crucial in fast-paced digital environments. The volunteer experience indicates a commitment to social causes.