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Marketing Manager with 9+ years in Search, Social, and Programmatic campaigns
Performance Marketing Specialist with 9+ years of experience driving ROI-focused growth across Search, Social, Programmatic and App campaigns. Expert in Google Ads, Meta, TikTok, Snapchat, LinkedIn, SA360 and DV360 with a strong record in improving ROAS, reducing CPA. Skilled in GA4, Looker Studio, Firebase, Search Console and advanced tracking (GTM, pixels, CAPI). Adept at full-funnel strategy, audience segmentation, creative testing and data-driven optimization. Proven ability to collaborate across product, CRM and leadership teams to deliver measurable, revenue-led performance outcomes.
The Royal Commission for AlUla
Performance Marketing Specialist
December 1, 2023 – November 1, 2025
India
AD Ports Group
Performance Marketing Specialist
May 1, 2023 – November 1, 2023
India
Way.com
Digital Marketing Manager
September 1, 2020 – April 1, 2023
India
dnata Travel | Emirates Group
Digital Marketing Specialist
June 1, 2019 – August 1, 2020
India
Accenture - Google ILCS
Business Operations Analyst
November 1, 2015 – July 1, 2018
India
Zoho Corporation
SEM/SMM Analyst
May 1, 2013 – December 1, 2014
India
Meta Certified Media Buying Professional
Meta
June 1, 2026 – Present
Google Ads Search Certification
June 1, 2026 – Present
Google Ads Measurement Certification
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's career progression across different companies, including large organizations like Accenture and Emirates Group, and their experience in diverse markets (US, Canada, UAE) suggest adaptability and a broad perspective. The consistent focus on performance marketing roles indicates a clear career path and dedication to the field. The breadth of tools and platforms mastered (Google, Meta, TikTok, LinkedIn, Snapchat, DV360) shows a willingness to learn and adapt to evolving digital marketing landscapes. This diversity in experience and continuous skill development indicates a strong cultural fit for dynamic, growth-oriented environments.
Soft Skills & Operational Fit
The candidate demonstrates strong operational fit for a Marketing Manager role, particularly in performance marketing. Their experience highlights a data-driven approach, strategic thinking in campaign optimization, and cross-functional collaboration. The consistent focus on ROI, CPA reduction, and conversion efficiency across multiple roles indicates a results-oriented mindset. The detailed descriptions of managing end-to-end campaigns, implementing tracking, and driving analytics suggest strong organizational and execution skills. The candidate's ability to work with various teams (product, CRM, marketing) points to good collaboration and communication skills, essential for a senior role.