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Power BI Developer with 9+ years in Power BI & Marketing Analytics
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Data-driven marketing analyst specializing in email campaign performance tracking and visualization through Power BI. Expertise in data modeling, KPI measurement, and dashboard creation to evaluate marketing funnel efficiency. Passionate about leveraging data insights to enhance targeting, improve conversions, and support business growth.
Sant Gadge Baba Amravati University
B.E. · Computer Science and Engineering
August 1, 2010 – June 30, 2014
Machintel Systems Pvt Ltd
Email Marketing Team Leader
June 1, 2022 – April 1, 2024
Pune, Maharashtra, India
Machintel Systems Pvt Ltd
Senior Digital Marketing Associate
December 1, 2020 – May 1, 2022
Pune, Maharashtra, India
Machintel Systems Pvt Ltd
Digital Marketing Associate
January 1, 2020 – November 1, 2020
Pune, Maharashtra, India
Vritti Solution Limited
Business Development Management Consultant
December 1, 2018 – December 1, 2019
Pune, Maharashtra, India
Biz Secure Labs Pvt Ltd
Senior Sales Coordinator
May 1, 2015 – November 1, 2018
Pune, Maharashtra, India
UK Banking Performance Dashboard (Self-learning Project)
June 1, 2026 – June 1, 2026
Designed an interactive dashboard to analyze UK bank performance including unique customers across various regions and gender distribution across each region, average balance based on age range, average balance based on job classification and find the two top most customers based on the sum of the balance. Utilized Power Query for data cleaning and transformation from multiple sources (CSV, Excel). Implemented visual to highlight key insights.
Diagnosis Data Insights (Self-learning Project)
June 1, 2026 – June 1, 2026
Designed and developed an interactive Power BI dashboard to analyze hospital performance metrics. Integrated data from Excel. Created DAX measures for KPIs such as count of female patients who are not overweight, number of patients based on health risk and total number of patient's diagnosis done.
Email Marketing Performance Dashboard – Power BI
June 1, 2022 – April 1, 2024
Designed and developed an interactive Email Marketing Performance Dashboard in Power BI to analyze campaign effectiveness. Integrated and cleaned raw data (opens, clicks, bounces, unsubscribes, conversions) using Power Query. Built KPIs to track Open Rate, Click-Through Rate (CTR), Bounce Rate and Conversion Rate. Implemented slicer filters for Campaign Type, Audience Segment for dynamic insights. Enhanced decision-making by providing a visual summary of engagement.
Microsoft Power BI
Unknown
June 1, 2026 – Present
Digital Marketing
Unknown
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's project diversity, including self-learning projects in banking and healthcare, alongside professional experience in email marketing, indicates a broad interest in applying Power BI across different domains. Their leadership experience and collaboration with cross-functional teams suggest a team-oriented mindset. The pursuit of a Power BI certification further highlights a commitment to professional growth and alignment with a data-driven culture. The candidate's background in digital marketing, while not directly technical, provides a valuable business context for understanding data visualization needs.
Soft Skills & Operational Fit
The candidate demonstrates strong analytical and problem-solving skills, with an ability to work independently and as part of a team. Their experience as a team leader indicates good time management, multi-tasking, and attention to detail. The transition from a marketing leadership role to a Power BI developer role suggests adaptability and a proactive approach to skill development. The candidate's experience in client communication and engaging with Customer Success Management (CSM) teams indicates good operational fit for roles requiring stakeholder interaction.