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Assistant Sales Manager with 10+ years in FMCG & Telecom
Professional with nearly 13+ years of experience in Sales, Business Development, Distribution Management, Planning & Team Management across cross-functional competencies. Highly skilled in setting strategic goals, making decisions, and monitoring complete P&L. Acknowledged for successfully networking & achieving business development & market turnaround across multiple geographies in India. Hands-on experience in Strategic Business Planning, Sales, Distribution Management, Customer Engagement & Acquisition, leading negotiations, and overcoming objections to capture new business opportunities. Expertise in New Markets Development, Recruitment, Coaching & Mentoring, and driving field activations & BTL activities. Comprehensive background in formulating tactical & strategic plans & initiatives, launching products, devising merchandising plans, and ensuring optimum resource utilization for better availability. Strong skills in leading high-performing teams to amplify business & revenue. Proficient in identifying & managing financially strong & reliable distributors/channel partners for deeper market penetration. Proven track record of increasing channel sales by multi-folds and growing top-line & bottom-line. Conceptualized & led robust plans for direct market development in different segments for better market penetration.
Accurate Institute of Management & Technology, Greater Noida
PGDM · Marketing
August 1, 2010 – June 30, 2012
DAVV, Indore
BBA · Marketing
August 1, 2006 – June 30, 2009
MP Board
Intermediate · PCM
June 1, 2004 – May 31, 2006
MP Board
High School
June 1, 2003 – May 31, 2004
Patanjali Foods Limited
Area Sales Manager (Food Division)
January 1, 2025 – Present
Raipur, Chhattisgarh, India
Marico Ltd.
Territory Sales Executive
September 1, 2022 – December 1, 2024
Mumbai, Maharashtra, India
Nestle India Ltd.
RTM Executive
July 1, 2016 – July 1, 2022
Jabalpur, Madhya Pradesh, India
Hindustan Unilever Limited
Territory Sales officer
January 1, 2015 – June 1, 2016
Jalna, Maharashtra, India
Idea Cellular Limited
Territory Sales Manager
July 1, 2012 – December 1, 2014
Dhule, Maharashtra, India
Cultural Fit Analysis
The candidate's diverse experience across multiple leading FMCG and Telecom companies (Patanjali, Marico, Nestle, HUL, Idea Cellular) indicates adaptability to different corporate cultures and sales environments. The consistent progression and numerous awards suggest a results-oriented and high-achieving individual. The focus on team development and customer retention aligns with a collaborative and customer-centric organizational culture.
Soft Skills & Operational Fit
The candidate exhibits strong soft skills such as being a motivator, communicator, change agent, collaborator, innovator, thinker, and leader, as highlighted in the resume. These traits are crucial for an Assistant Sales Manager role, which requires effective team leadership, stakeholder communication, and adaptability to market changes. The operational fit is strong due to extensive experience in managing sales operations, distribution, and team performance, including KPI monitoring and credit policy administration.