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Marketing Manager with 9+ years in Digital, ATL, BTL Marketing & Communications
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Highly accomplished Marketing professional with 9.3 years of experience across diverse industries including Insurance, EdTech, and Financial Services. Proven track record in developing and executing comprehensive marketing strategies encompassing ATL, BTL, and Digital channels. Expertise in driving brand awareness campaigns, generating leads, managing creative production, and optimizing marketing ROI. Skilled in managing cross-functional teams and proficient in graphic design tools to deliver impactful communication for various products and services.
Sydenham Institute of Management Studies (SIMSREE)
MMS · Marketing
August 1, 2015 – June 30, 2017
KJ Somaiya
Bsc · IT
August 1, 2011 – June 30, 2014
SK Somaiya
12th Equivalent
June 1, 2009 – May 31, 2011
MUEHS
10th Equivalent
June 1, 2007 – May 31, 2009
Aditya Birla Sun Life Insurance
Chief Manager – Marketing
July 1, 2023 – August 1, 2024
India
Byju's
Senior Manager – Marketing
July 1, 2022 – April 1, 2023
India
BrandMaker333 Media Solutions
Senior Manager - Marketing and Communications
July 1, 2020 – June 1, 2022
India
Fino Payments Bank Ltd.
Manager – Marketing and Communications
April 1, 2017 – July 1, 2020
India
Digital Marketing certification
IIM Raipur
June 1, 2026 – Present
Google AdWords certification
June 1, 2026 – Present
SEO certification
Udemy
June 1, 2026 – Present
Public relations certification
Udemy
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's diverse experience across multiple industries (Insurance, EdTech, Media Solutions, Banking) and various marketing facets (brand, product, digital, BTL, ATL) indicates adaptability and a broad understanding of different market dynamics. Their involvement in PAN India campaigns, including Tier 2 and Tier 3 markets, suggests a willingness to engage with diverse customer segments and operational challenges. The consistent progression in senior marketing roles aligns well with a growth-oriented culture.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic planning, and execution capabilities. Their experience in managing large-scale campaigns, diverse teams, and significant budgets indicates robust operational fit for a senior marketing role. The ability to liaison with cross-functional teams and external agencies highlights strong collaboration and communication skills. The candidate's focus on data-driven results (e.g., CPL, CPW, lead flow analysis) suggests an analytical and performance-oriented mindset.