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Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Marketing Manager with 10+ years in Performance Marketing & E-commerce Growth
Performance-driven digital marketing professional with 13+ years driving measurable growth across paid media, SEO, CRM, app marketing, and programmatic channels across the UAE and India. Managed multi-million dirham budgets across Meta, Google, TikTok, DV360, and programmatic platforms, consistently delivering above-benchmark ROAS, 10x+ returns, and 150-200% revenue uplifts. Deep hands-on expertise across full-funnel digital execution, lifecycle marketing, influencer strategy, and martech combined with strategic leadership across teams, agencies, and multi-market campaigns. Experienced in 15+ brand and digital platform launches across FMCG, retail, F&B, healthcare, and media.
Rajagiri School of Management
MBA · Marketing & Finance
N/A – June 30, 2014
Mahatma Gandhi University
BA · English Literature
N/A – June 30, 2014
Indian Institute of Management (IIM-B)
Research Program on Entrepreneurship
N/A – Present
Astrolabs
Advanced Digital Marketing Certificate Course
N/A – Present
Casinetto
Marketing Manager
July 1, 2025 – Present
Dubai, Dubai, United Arab Emirates
Emirates Flight Catering (Emirates Group)
Manager - Digital Marketing & Ecommerce
July 1, 2021 – July 1, 2025
Dubai, Dubai, United Arab Emirates
Aster DM Healthcare
Assistant Manager - Digital Marketing
November 1, 2019 – July 1, 2021
Dubai, Dubai, United Arab Emirates
Mawared Holding (Arnab Mobility)
Digital Marketing Specialist
November 1, 2018 – November 1, 2019
Dubai, Dubai, United Arab Emirates
Etisalat Yellow Pages
Digital Marketing Specialist
July 1, 2017 – December 1, 2018
Dubai, Dubai, United Arab Emirates
Malayala Manorama
Sr. Marketing Executive
January 1, 2012 – December 1, 2014
Thiruvananthapuram, Kerala, India
Google Ads (Search, Display, Shopping, Apps, DV360)
June 1, 2026 – Present
Meta (Facebook) Ads | Apple ads
Meta
June 1, 2026 – Present
Google Analytics (Advanced)
June 1, 2026 – Present
Email Automation | Advanced Amazon DSP
Unknown
June 1, 2026 – Present
SEM, SEO, ASO | Salesforce CRM
Salesforce
June 1, 2026 – Present
Member - Australian Marketing Institute
Australian Marketing Institute
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's diverse experience across multiple industries (FMCG, retail, F&B, healthcare, media) and geographies (UAE, India) indicates adaptability and a broad perspective, which are strong indicators of cultural fit. Their involvement in launching new ventures and repositioning brands suggests an innovative and growth-oriented mindset. The emphasis on community partnerships and influencer management also aligns with modern marketing approaches.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and a results-oriented approach, evidenced by their consistent achievement of measurable KPIs across various roles. Their experience in cross-functional collaboration, agency management, and brand repositioning indicates excellent operational fit for a senior marketing role. The personal highlights also suggest strong leadership and recognition for cross-functional impact.