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Ecommerce Dev.
I work with growing eCommerce businesses that rely on custom integrations. I’m a systems-focused eCommerce consultant based in the Cotswolds, UK, helping businesses strengthen the technical foundations behind their revenue. Many growing eCommerce businesses outgrow feature driven development. Deployments become tense. Integrations drift. Performance degrades quietly. Observability is limited. I design structured, measurable systems that reduce operational risk and improve deployment confidence. My work focuses on: • Clean backend architecture and resilient data modelling • Structured logging and observability • Reliable API integrations and sync systems • Performance optimisation and technical SEO foundations • Connecting technical improvements to measurable commercial outcomes I prioritise fundamentals over novelty, convention over hype, and measurable systems over guesswork. If your eCommerce platform feels fragile, opaque, or harder to change than it should be, I help simplify and stabilise it.
Shooting Supplies Ltd
E-commerce Systems Engineer
June 1, 2019 – Present
Bromsgrove · Remote
Darryl Morley
Self Employed
April 1, 2010 – January 1, 2014
West Midlands, England, United Kingdom
Inter Europe Foods Ltd
IT Manager
March 1, 2001 – October 1, 2005
Southport
Blazing Fast Vue & GraphQL with Gridsome
Udemy: Online Courses
June 23, 2026 – Present
JavaScript Algorithms and Data Structures
freeCodeCamp
June 23, 2026 – Present
Responsive Web Design
freeCodeCamp
June 23, 2026 – Present
LPI Linux Essentials
Linux Academy
June 23, 2026 – Present
Technical Support Fundamentals
Coursera
June 23, 2026 – Present
Operating Systems and You: Becoming a Power User
Coursera
June 23, 2026 – Present
Cultural Fit Analysis
The candidate's career trajectory shows a long-term commitment to roles, with significant tenure at Shooting Supplies Ltd. The focus on 'fundamentals over novelty' aligns with a culture valuing stability and maintainable solutions. However, the project diversity and breadth of modern backend skills (beyond Postgresql/Mysql) are not explicitly detailed, which might impact fit for roles requiring exposure to a wider range of technologies or rapid prototyping environments. The certifications are mostly foundational or frontend-leaning, which might not directly align with a senior backend role's typical skill set.
Soft Skills & Operational Fit
The candidate's experience as an E-commerce Systems Engineer highlights a proactive approach to problem-solving, a focus on reducing operational risk, and improving deployment confidence. The self-employed and IT Manager roles suggest independence, client interaction, and system management capabilities. The emphasis on structured logging and observability indicates a strong operational mindset.