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Growth Operator | Built & Scaled Multi-Six Figure Ad Accounts | eCommerce Systems Architect | Army Veteran
Colton Jorgensen | E-Commerce & Digital Marketing Strategist | Google Ads & CRO Specialist US Army Veteran | Two-Time Business Founder | Data-Driven Growth Partner I'm a results-focused digital marketing professional with over a decade of experience helping businesses scale through data-backed strategies. My expertise spans e-commerce operations, performance marketing, and conversion rate optimization (CRO) - driving measurable growth across industries like retail, legal, travel, and tech. I specialize in Google Ads, Shopify, and analytics-driven decision-making. Whether I’m leading full-site migrations, managing six-figure PPC budgets, or building out multi-channel campaigns, I bring a high-performance mindset shaped by military precision and entrepreneurial grit. I currently manage Google Ads campaigns for a range of clients, partnering with Tompkins PPC and Pathfinder Digital, where I optimize spend, improve performance metrics, and drive sustainable ROI. My freelance services are available for brands looking to increase conversions, reduce wasted ad spend, and build smarter ecommerce funnels. Core Expertise: * Google Ads (PPC/SEM), Performance Max, and Retargeting * CRO, A/B Testing, Conversion-Focused Design * Shopify & Amazon Store Growth * Attribution & Budget Optimization * Funnel Audits & Email Flows (Klaviyo) Let’s connect if you need a freelance partner who can optimize your store, improve your ad ROI, or overhaul your digital funnel.
Cochise College
Military Intelligence, General
January 1, 2010 – Present
WEXCO Industries
Aftermarket Sales & Business Partnerships
September 1, 2025 – Present
United States · Remote
Tompkins PPC, LLC
Performance Marketing & Growth Operator
May 1, 2024 – Present
United States · Remote
Pathfinder Digital Marketing, LLC
Performance Marketing & Paid Media Operator
May 1, 2024 – Present
United States · Remote
Orlandovacation.com
Marketing and Ecommerce Director
January 1, 2024 – April 1, 2025
Orlando, Florida, United States · On-site
AutoTex LLC
Director Of Ecommerce
January 1, 2022 – December 1, 2024
Florida, United States · Hybrid
Product Labs
Ecommerce Business Manager
August 1, 2020 – August 1, 2021
Salt Lake City, Utah, United States
Jorgensen Strategy & Operations
Founder & Growth Operator
May 1, 2020 – Present
Remote · Remote
Electro Threads
CTO | Director Of Ecommerce
September 1, 2019 – August 1, 2020
Bolt
Mid-Market Account Executive
October 1, 2018 – September 1, 2019
Salt Lake City Metropolitan Area
Elastic Grid
Channel Marketing Manager | NAM Vendors
January 1, 2017 – February 1, 2018
Salt Lake City Metropolitan Area
Ruthless Hookah LLC.
Chief Executive Officer, Founder
July 1, 2016 – April 1, 2019
Salt Lake City Metropolitan Area
Black Rifle Coffee Company
VP of Marketing and Sales Operations
April 1, 2016 – January 1, 2017
Salt Lake City Metropolitan Area
ServiceMaster Restore
Director Of Marketing Operations
April 1, 2016 – January 1, 2017
Salt Lake City Metropolitan Area
MarketStar
AdRoll Group: Account Executive
April 1, 2015 – April 1, 2016
Ogden, Utah
MarketStar
Dropbox: Account Executive
February 1, 2015 – April 1, 2015
Ogden, Utah
MarketStar
Tyco Integrated Security: B2B Sales
April 1, 2014 – February 1, 2015
Ogden, Utah
Wayfair
Customer Service and Sales Representative
August 1, 2013 – April 1, 2014
Ogden, Utah
Beckett Air Inc.
Machine Operator
April 1, 2011 – February 1, 2013
Elyria, Ohio
US Army
Human Intelligence Collector
July 1, 2009 – December 1, 2010
United States
Aeropostale
Sales Associate
January 1, 2008 – June 1, 2008
Layton, Utah
Pacific Sunwear
Sales Associate
July 1, 2007 – December 1, 2007
Ogden, Utah
Standard-Examiner
Sales Representative
July 1, 2003 – December 1, 2003
Ogden, Utah
Cultural Fit Analysis
The candidate's diverse experience across various industries (e-commerce, marketing agencies, sales, military) and roles (founder, director, operator) suggests adaptability and a broad perspective. Their entrepreneurial background as a founder and growth operator indicates initiative and a proactive approach. However, the target role is 'Software Engineer,' which is a significant pivot from their primary experience in marketing and sales operations. While they have experience with e-commerce platforms like Shopify, there is no direct evidence of software engineering skills or contributions to codebases. This creates a significant gap in cultural fit for a technical engineering role.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, project management, and relationship-building skills through various roles as a founder, director, and account executive. Their experience in optimizing workflows, managing budgets, and improving customer satisfaction indicates a results-oriented and operationally focused mindset. The descriptions highlight an ability to diagnose issues, implement structured solutions, and drive measurable outcomes, which are valuable for operational fit.