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Growth Analytics | Measurement & Marketing Data Science @ Meta | Mathematics Engineer | Business Consultant | MBA | STEM Mentor
Strategic and data-savvy leader with 13+ years of experience at the intersection of data, business, and innovation, bringing a unique blend of technical depth and strategic foresight. Led end to end high-impact analytics and measurement initiatives for LATAM, from extracting and transforming data, designing experiments and learning agendas, to translating complex insights into business growth opportunities for top-tier clients. Known for incubating and scaling high-performing teams and building strong relationships with cross-functional teams to build initiatives that have driven incremental revenue. Committed mentor and advocate for emerging talent in data and for advancing women in STEM careers. Distinguished by exceptional resilience, sharp problem-solving abilities, unwavering perseverance, and a rapid learning curve. Graduated as a Mathematical Engineer from Instituto Politécnico Nacional and concluded an Executive MBA from Quantic Business School with a full scholarship granted.
Quantic School of Business and Technology
Executive MBA, Executive Master of Business Administration
January 1, 2020 – January 1, 2021
Tecnológico de Monterrey
Big Data as Business Strategy Diploma, Mathematics and Computer Science
January 1, 2015 – January 1, 2015
Instituto Politécnico Nacional
Six Sigma, Minitab as Business Innovation Tools Seminar, Statistics
January 1, 2014 – January 1, 2014
Escuela Bancaria y Comercial
Leadership Workshop
January 1, 2014 – January 1, 2014
Instituto Politécnico Nacional
B.Sc. in Mathematical Engineering, Applied Mathematics
January 1, 2008 – January 1, 2012
Meta
Marketing Science Lead, Global Business Group
July 1, 2018 – Present
Mexico City Metropolitan Area
Sequoya Analytics
Regional Business Analyst
September 1, 2016 – January 1, 2018
Mexico City Metropolitan Area
Technolabcorp
Business Intelligence Leader
January 1, 2013 – August 1, 2016
Mexico City Metropolitan Area
Nielsen IBOPE
Statistical Analyst
October 1, 2012 – December 1, 2012
Mexico City Metropolitan Area
Implementing Winning Strategies
Columbia Business School
June 23, 2026 – Present
Meta Certified Marketing Science Professional
Meta
June 23, 2026 – Present
Women in Data Science Buenos Aires
University of Buenos Aires
June 23, 2026 – Present
Exploratory Data Analysis
DataCamp
June 23, 2026 – Present
Introduction to Data
DataCamp
June 23, 2026 – Present
Introduction to R
DataCamp
June 23, 2026 – Present
Advanced Google Analytics
June 23, 2026 – Present
Google Analytics for Beginners
June 23, 2026 – Present
Data Science A-Z™: Real-Life Data Science Exercises
Udemy
June 23, 2026 – Present
Cultural Fit Analysis
The candidate's diverse experience across different companies (Meta, Sequoya Analytics, TechnoLabcorp, Nielsen IBOPE) and industries (tech, analytics, banking, market research) suggests adaptability and a broad perspective. Their continuous pursuit of education and certifications (e.g., Big Data as Business Strategy, Six Sigma, various DataCamp and Google Analytics certifications) demonstrates a strong growth mindset and commitment to learning, which are positive indicators for cultural fit in a dynamic environment. The 'Women in Data Science' certification also highlights engagement with the data community.
Soft Skills & Operational Fit
The candidate's experience at TechnoLabcorp as a Business Intelligence Leader, including managing team work, validating deliverables, and training new consultants, suggests strong leadership and collaboration skills. Their role in defining functional requirements and agile problem-solving indicates good communication and adaptability. The Executive MBA further supports strategic thinking and business acumen.