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Agentic Infrastructure Product Marketing Leader | Drive messaging, GTM strategy, and category positioning to unlock perception and pipeline | Former AWS and Redis
Transformative product marketing leader with 25+ years of experience driving go to market strategy and category positioning for AI and cloud infrastructure. Proven track record of building new businesses and guiding highly technical, early-stage products to market maturity, scaling to billions in revenue. Excels at cutting through organizational complexity and market ambiguity to craft differentiated narratives that strengthen perception, accelerate pipeline, and drive adoption at scale. Operates with strong ownership in ambiguous environments, partnering cross-functionally and influencing product, GTM, and executive stakeholders to deliver measurable business outcomes.
University of Arizona
Bachelor of Science - BS, Marketing & International Business
January 1, 1997 – January 1, 2001
Sr. Product Marketing Manager, AI Infrastructure
August 1, 2025 – Present
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August 1, 2015 – October 1, 2017
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Redis
VP Marketing
December 1, 2013 – August 1, 2015
Tel Aviv & San Francisco
Newvem (acquired by Rackspace)
VP Marketing
June 1, 2012 – October 1, 2013
Tel Aviv
BIScience
Board Member
January 1, 2012 – January 1, 2013
BIScience
Co-Founder & VP Business Development
April 1, 2009 – December 1, 2011
Qualeady Ltd. (acquired by Matomy Media - LSE: MTMY)
Co-Founder & CEO
July 1, 2008 – April 1, 2009
Tel Aviv, Israel
Cyhawk
VP Marketing
July 1, 2005 – June 1, 2008
Tel Aviv, Israel
Creata
Business Development Executive
January 1, 2004 – January 1, 2005
Devibe Podcast
January 1, 2017 – December 1, 2017
Founder at the Devibe Podcast. Devibe is an authentic interview series for engineers, dev, techies. Here we decode engineering experts behind some of the most complex, high performing, and scalable stacks to find what challenges they face, what technologies they love and use, and their real life behind the code.
AWS Cost & Usage Analytics plugin for New Relic
June 1, 2013 – Present
Business strategy and execution of Newvem plugin implemented on the NewRelic application marketplace. Newvem's plugin helps developers to get better visibility into their AWS infrastructure costs and usage
Cultural Fit Analysis
The candidate's diverse experience across various company sizes (startups to large enterprises like Google and AWS) and industries (AI, cloud, advertising, security) suggests a high degree of adaptability and a broad understanding of different organizational cultures. Their involvement in personal projects like the 'Devibe Podcast' and the 'AWS Cost & Usage Analytics plugin' indicates initiative and a passion for technology and community building, which aligns well with a dynamic, innovative culture. The target role of 'Product Marketing Manager' is a direct match for their career trajectory and expertise.
Soft Skills & Operational Fit
The candidate's extensive experience in leadership and marketing roles suggests strong communication, strategic thinking, and team management skills. Their involvement in co-founding and advising roles indicates an entrepreneurial mindset and adaptability. The descriptions of increasing user bases and achieving market recognition point to a results-oriented approach.