Director of Sales with 10+ years in Enterprise Banking & Financial Services Software
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Strategic and results-driven commercial leader with 12+ years of progressive experience driving new business growth, market expansion, and enterprise sales performance across the Middle East & Africa. Deep expertise in core banking, digital banking, AML/Compliance, lending platforms, cloud, data management, analytics, and enterprise performance solutions. Recognized for transforming underperforming regions, building high-performing sales organizations, and securing multi-million-dollar deals with Tier-1 banks, insurers, and government entities. Adept at shaping market strategy, developing C-suite relationships, and driving predictable, scalable revenue engines.
Lebanese University
Bachelor of Computer Science · Computer Science
N/A – Present
Azentio Software
SVP Sales – MEA
May 1, 2025 – Present
Middle East & Africa, India
SAP Fioneer
Sales Manager - Financial Services & Insurance
June 1, 2022 – April 1, 2025
Middle East & Africa, India
SAP Middle East
Account Director – Financial Services
March 1, 2020 – June 1, 2022
UAE, India
MDSAP
Sales Director
July 1, 2016 – March 1, 2020
Middle East South, Lower Gulf, Levant, Egypt, India
MDSAP
Sales Manager – Financial Services & Public Sector
January 1, 2015 – July 1, 2016
India
MDSAP
Account Manager - Financial Services
January 1, 2014 – January 1, 2015
UAE & Qatar, India
MDSAP
Channel Account Manager
July 1, 2012 – January 1, 2014
India
Sybase Products Middle East
Business Consultant
June 1, 2011 – July 1, 2012
Beirut, India
Sybase Products Middle East
Technical Consultant
January 1, 2010 – June 1, 2011
Beirut, India
Economics for Managers
Harvard Business School Online
June 1, 2026 – Present
Sales Growth Certificate
eCornell University
June 1, 2026 – Present
Key Account Management
Institute of Sales & Marketing
June 1, 2026 – Present
High Performance Leadership
eCornell University
June 1, 2026 – Present
Negotiation Masterclass
Institute of Sales & Marketing
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's extensive experience across multiple companies (Azentio Software, SAP Fioneer, SAP Middle East, MDSAP, Sybase) and regions (MEA) demonstrates adaptability and a broad understanding of diverse business environments. Their consistent focus on financial services and banking software aligns well with specialized industry needs. The progression of roles and responsibilities, coupled with certifications from reputable institutions, indicates a commitment to continuous learning and professional development, which are positive indicators for cultural fit in a growth-oriented organization. The candidate's background in Computer Science, while not directly sales-related, provides a foundational technical understanding that can be valuable in selling complex software solutions.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and team-building skills through their experience in restructuring sales organizations and driving high-performance teams. Their ability to manage complex enterprise deals and CXO relationships indicates excellent communication, negotiation, and strategic planning capabilities. The consistent achievement of quotas and revenue growth highlights a results-oriented and disciplined work attitude. The candidate's progression through various sales roles, from Account Manager to SVP Sales, shows adaptability and a strong operational fit for senior sales leadership.