BALA VEERAIAH

GECG, Guntur

Bachelor of Technology · Electronics and Communications Engineering

August 1, 2011 – June 30, 2015

LTIMindtree Limited

Senior Specialist

November 1, 2023 – Present

India

Xoriant Solutions Pvt. Ltd.

Senior Software Engineer

November 1, 2022 – November 1, 2023

Hyderābād, Telangana, India

Quest Diagnostics HTAS Pvt. Ltd.

Software Engineer II

April 1, 2021 – October 1, 2022

Hyderābād, Telangana, India

Deloitte

Consultant

December 1, 2020 – March 1, 2021

Hyderābād, Telangana, India

LumenData Solutions India Pvt. Ltd.

Consultant

March 1, 2019 – November 1, 2020

Bengaluru, Karnataka, India

Genpact

Senior Developer

August 1, 2015 – February 1, 2019

Hyderābād, Telangana, India

Data FMB-MDM-Pharma-2023 (Johnson & Johnson-SCM)

April 23, 2026 – Present

Johnson and Johnson (J&J SCM) is a Support Customer Master project. This project focused on maintaining existing Customer, Account and Address Information and enhancing the data model. Responsibilities: - Loading Customer, Account and Address entities-based data from the various sources as per the requirements. - As per the Schedule, executing the jobs Daily, Weekly and Monthly basis. - Fixing defects identified by the end users. - Fixing Change Requests (CRs) as per the requirements. - Data-Profiling on the source and MDM data loads. - Scheduling the respective jobs in Control-M tool as per the requirements. - Monitoring the jobs in the Control-M tool as per the requirements. - Republishing the Data as per the requests end user's request. - Modifying the data as per the requests. - Executing Monthly loads and providing the respective output files to the Down Streams. - Executing Weekly loads and providing the respective output files to the Down Streams. - Based on the requirements, coordinating with Up Stream teams and executing the dependent jobs. - Participated in Agile and Scrum ceremonies. - Updating Low Level Technical Design document (LTDD). - Updating High Level Design document (HTDD). - Prepared User Guide and Support Handbook.

Data Management Enablement (DME)

April 23, 2026 – Present

DME is a retail industry project providing services for retail management. Responsibilities: - Gathered requirements from business analysts. - Created Landing, Stage, BO tables, and Look-up tables. - Implemented mappings and batch groups for automated jobs. - Configured applications under Application Editor. - Monitored performance and optimized SQL queries for efficiency. - Participated in Agile and Scrum ceremonies. - Performed code reviews of code developed by other developers.

Healthcare Services

April 23, 2026 – Present

Healthcare and Pharmaceutical Industry providing services for existing customers and enhancing the Data Model. Responsibilities: - Created project plans and design documents. - Built a Data Model according to business needs in MDM Hub console. - Analyzed Source Systems for data issues and implemented data loading process into Informatica MDM Hub. - Configured Staging tables, Mappings, Foreign-Key relations, Lookups, Queries, Query Groups, Packages, and custom Cleanse Functions. - Defined Trust and Validation rules for Base Object columns. - Configured Match rulesets for match analysis. - Implemented Inserting/Updating strategy using Batch process and IDD. - Used Metadata Manager for validation, promotion, importing, and exporting the ORS repositories into different environments. - Deployed Fuzzy Match Rules for merging records and de-duplicating data. - Designed and developed processes to create and maintain reference data. - Participated in Agile and Scrum ceremonies. - Created Technical Design Document (TDD).

DATA-TNM -Informatica MDM Implementation

April 23, 2026 – Present

Unilever is a Master Data Management project. This project is mainly focused on maintaining existing Customer (Person), Account (Organization), and Address information and enhancing the data model. Responsibilities: - Loading Customer, Account and Address entities-based data from various sources as per the requirements. - As per the requirements, modified existing Trust Rules. - Modified existing Validation and Survivorship Rules. - Fixed defects identified by the end-users. - Fixing Change Requests (CRs) as per the requirements. - Performed Data Profiling on the sources and data loads. - Changing the code fixes and modifying the codes as per the requirements. - Performing Sanity Checks and Unit Testing. - Participating in the Code Deployment calls and getting the approvals respectively. - Migrating the code into various environments like DEV, UAT, QA and Production and validating the code. - Extracting the Flips data results and providing to the QA team and assisting them accordingly. - Prepared Technical and Code Deployment documents.

Oceanis

April 23, 2026 – Present

Oceanis is a project focused on maintaining and establishing relations among Drug, Product, and Customer entities information obtained from various sources. Responsibilities: - Coordinated with business analysts for specifications and modifications related to defects or enhancement. - Configured Drug and Product entities based on requirements. - Established relations between Drug and Product entities. - Imported data from ADF into Profisee MDM and performed transformations and implementations. - Created Presentation Views for Drug and Product entities. - Developed UI pages for various entities and end-users. - Executed Match jobs and generated Golden Records. - Modified existing database objects to implement business logic. - Participated in Agile and Scrum ceremonies. - Prepared User Guide, Installation Guide, IT Support Handbook, and Technical Design Documents (TDD).

DATA-TNM-MAU (Multiple Account Users)

April 23, 2026 – Present

MAU is a project focused on maintaining and establishing relations Account, Contact, Product and Address entities information obtained from various sources. Responsibilities: - Coordinated with business analysts for specifications and modifications related to defects or enhancement. - Configured Contact and Address entities based on requirements. - Established relations between Contact and Address entities. - Modified existing database objects to implement business logic. - Participated in Agile and Scrum ceremonies.

DATA-FMB -ASMO Services MDM Implementation

April 23, 2026 – Present

ASMO is a Supplier Chain-Master Data Management project. This project is mainly focused on maintaining existing Customer (Person), Product (PIM), and Supplier Chain information and enhancing the data model. Responsibilities: - Identify the existing Vulnerabilities across all the MDM Applications such as IDQ, PIM, MDM, AXON and EDC. - Validate the identified vulnerabilities. - Fixing the vulnerability and identified issues as per the Logs information's and Error codes etc. - Fixing defects identified by the end-users. - Prepare a remediation plan with further steps and provide it for the end users. - If required, perform Upgrade activity to the respective server and application by following all the SOP protocols and approvals. - Modify the existing versions to the appropriate supported versions by performing Upgrade or Downgrade recommended by the Product Support Team. - Performing all the Sanity Checks and Unit Testing. - Perform Health Checks on the configured servers and applications on daily basis and fix the issues identified during the Health Check scan. - Perform Admin activities across all the Non-Prod and Prod environments. - Migrating the code into various environments like DEV, UAT, QA and Production. - Prepared Installation and Deployment documents.

MDM Solution Development

April 23, 2026 – Present

Supplier Industry providing services for retail management. Responsibilities: - Enhanced the Supplier Data Model in MDM Hub console. - Created Landing, Stage, BO tables, and Look-up tables. - Configured Cleanse functions and relations between tables and Lookups. - Ingested data into tables by executing Stage and Load jobs. - Inserted Lookups data into Lookup tables using SQL scripts. - Collaborated with the Client for UI expectations. - Created BE, BE Views, Transformations, and UI layouts in provisioning tool. - Customized the entity model using Provisioning Tool. - Monitored performance and debugged errors using logs. - Migrated code from non-production to production environments. - Scheduled and executed jobs in Control-M tool. - Worked on Production Support issues and resolved them promptly. - Participated in Agile and Scrum ceremonies. - Created Technical Design Document (TDD).

Client Data Management Enablement (CMDM)

April 23, 2026 – Present

CMDM is a project focused on maintaining existing customer information and enhancing the data model. Responsibilities: - Enhanced Customer Data Model in MDM HUB console. - Configured Landing, Stage, and BO tables and created mappings as per requirements. - Loaded data from Landing to BO tables by executing Stage and Load jobs. - Implemented Batch Groups to execute automated jobs. - Collaborated with clients for UI expectations. - Customized entity with provisioning tool. - Converted IDD-based Subject Areas into Business Entities in Provisioning Tool. - Validated and implemented missing relations between Business Entities and Lookups after conversion. - Created multiple applications for different types of entities under Application Editor. - Configured multiple UI layouts for different end-users. - Applied and implemented EBF fixes as per requirements. - Worked on MDM Installations and configurations. - Debugged errors using WebLogic and MDM server logs. - Migrated code from non-production environment to production environment. - Scheduled and executed jobs in Control-M tool. - Worked on Production Support issues and resolved them promptly. - Participated in Agile and Scrum ceremonies.

DATA-FP-EDAS (BANK WINDHOEK-CAPRICORN)

April 23, 2026 – Present

Capricorn Group is a Namibian-owned and NSX-listed regional financial services group. Operating in Namibia and Botswana, the two banking subsidiaries are complemented by additional subsidiaries and associates providing various associated and complementary financial products and services. The project scope for the Minimum Viable Implementation (MVI) is to implement the 3 use cases as follows: - Customer- 360- Single view of Customer related information - Salary Indicator- Estimate salary of the customer - Daily Excess Reports- List all accounts of the customers, in excess of their limits and overdrawn without any facility. Responsibilities: - Coordinated with the clients and Business Analyst for specifications and modifications related to defects or enhancement. - Configured Data Model as per the requirements. - Configured Customer, Account and Address entities based on the requirements. - Configured the Entities, Tables and Attributes to be used in FastApp. - Established relations between Customer, Account and Address entities. - As per the requirements configured the Data Quality Rules and Match Rules in the Fast App Studio - Imported data from ADF to Profisee MDM and performed transformations and implementations. - Created Presentation Views for Customer, Account and Address entities. - Created Forms and associated them with the above implemented Presentation Views for Customer, Address and Account entities. - Integrated configured Presentation Views and Forms with Fast App portal and associated them the respective entities. - Developed UI pages for the end-users. - As per the requirements, implemented REST API Gateway methods to load the Data from ADF to MDM entities. - Participated in Agile and Scrum ceremonies. - Prepared Low Level Technical Design document (LTDD). - Prepared High Level Design document (HTDD). - Prepared User Guide and Support Handbook. - Worked in Customer 360 use case to provide the single view of customer information using Profisee MDM - Data-Profiling on the source tables and identifying the related customer fields for MDM implementation. - Created a Source to Target Mapping sheets between source fields and the fields to be configured in Profisee. - Generating Sample REST API responses for the entities configured to facilitate the data load from source to Profisee through Azure Pipelines using Rest API. - Assisted QA team in their Test Cases Preparation and execution. - Fixed Defects identified by the QA Team

SL Green

April 23, 2026 – Present

SL Green is a project focused on maintaining and establishing relations among Property, Customer, Tenant, and Address entities information obtained from various sources. Responsibilities: - Coordinated with business analysts for specifications and modifications related to defects or enhancement. - Configured Property, Customer, Tenant, and Address entities based on requirements. - Established relations between Property, Customer, and Address entities. - Imported data from ADF into Profisee MDM and performed transformations and implementations. - Created Presentation Views for Drug and Product entities. - Developed UI pages for various entities and end-users. - Executed Match jobs and generated Golden Records. - Modified existing database objects to implement business logic. - Participated in Agile and Scrum ceremonies. - Prepared User Guide, Installation Guide, IT Support Handbook, and Technical Design Documents (TDD).

Spectrum Communications

April 23, 2026 – Present

Telecommunications Industry providing services for retail management. Responsibilities: - Enhanced the Data Model in MDM Hub console. - Created Landing, Stage, BO tables, and Look-up tables. - Implemented mappings, Cleanse functions, and Match and Merge processes. - Ingested data into tables by executing Stage and Load jobs. - Inserted Lookups data into Lookup tables using SQL scripts. - Collaborated with the Client for UI expectations. - Created BE, BE Views, Transformations, and UI layouts in provisioning tool. - Debugged errors using JBoss and MDM server logs. - Worked on Hierarchy Manager Configuration in MDM Hub console. - Trained Business Users to effectively use C360. - Created Test Scripts, executed tests, and identified defects. - Performed code reviews of code developed by other developers. - Created Technical Design Document (TDD).