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Marketing Manager with 6+ years in AI-Powered Growth & GTM Strategy
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Assessing your cultural and operational fit
Harnessing the power of AI and strategic storytelling to build, launch, and scale B2B SaaS solutions faster and smarter. Bridging the gap between brilliant products and market domination, I am a strategic product marketer with 6+ years of experience engineering growth across B2B SaaS, FinTech, and Enterprise platforms in APAC.
University of Madras
B.A. · English Language & Literature
N/A – Present
QIC Tech
Head of BD / Product Owner
January 1, 2024 – Present
India
Ctrl Alt Creat
Head of Marketing
January 1, 2024 – Present
India
Finforz Technologies
PMM Contributor
January 1, 2023 – January 1, 2024
India
Nspira / Velammal
Content Writer
January 1, 2020 – January 1, 2023
India
OPTIMO Launch Engine
January 1, 2024 – June 1, 2026
Built, secured, and launched a highly complex, configurable B2B SaaS workflow engine from scratch in less than 4 months using a comprehensive suite of AI and no-code platforms. Achieved VAPT-certified production and a "GOOD" security rating (zero vulnerabilities). Disrupted the enterprise software market with 70% cost advantage against SAP/Oracle, generating RM 1.74M in direct client savings. Developed comprehensive GTM playbooks across 4 white-label verticals and secured Malaysian Government MySTI certification.
Hacking Pre-Launch Demand at Scale for 'Lively' wellness app
January 1, 2024 – June 1, 2026
Designed and executed a targeted, multi-location experiential pre-launch strategy using structured AIDA frameworks, generating 10,000+ pre-launch sign-ups and exceeding initial acquisition targets by 5x.
Systematizing B2B Pipeline Growth for QIC Training
January 1, 2024 – June 1, 2026
Standardized B2B demand generation by deploying optimized LinkedIn Sales Navigator SOPs. Generated 5 qualified enterprise meetings per week consistently, across phases of Ignite Interest, Meaningful Engagement, Position as Authority, Acquire Leads, and Convert & Cultivate.
Diverse Portfolio Execution: dtcpay (Singapore)
January 1, 2024 – June 1, 2026
Addressed slow merchant conversion in a competitive SaaS GTM market. Pitched and designed the full 'Checkout in Under 7 Days' onboarding playbook and merchant growth strategy, which was accepted and is in active implementation.
Diverse Portfolio Execution: Sedania Group (Malaysia)
January 1, 2024 – June 1, 2026
Managed a comprehensive brand refresh for Halal fintech on a strict budget. Executed full video production and a social campaign entirely powered by AI tools (Midjourney, HeyGen), resulting in securing and delivering a RM 30,000 contract within weeks.
Diverse Portfolio Execution: Enterprise Brands
January 1, 2024 – June 1, 2026
Built complete brand books, sales decks, and campaign strategies for clients including Velvet Whisk, Pine Labs, and Finance with Uri, focusing on Brand Architecture.
Driving Rapid FinTech Adoption for RinggitPay
January 1, 2023 – January 1, 2024
Gained market share among SME and Enterprise merchants by building robust product positioning frameworks and conducting comprehensive market and competitive analysis. Armed presales with precise pitch decks, demo narratives, and streamlined client documentation. Engineered CEO thought leadership and executive positioning across FinTech media, securing 300+ merchant activations within 6 months.
Digital Marketing Specialist
DRIM Global
June 1, 2026 – Present
ChatGPT & Generative AI
GrowthSchool
June 1, 2026 – Present
AI Automation with n8n & APIs
GrowthSchool
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's profile aligns well with a forward-thinking, innovation-driven culture, especially within AI or B2B SaaS companies that prioritize speed and aggressive market capture. Their openness to global relocation and experience across APAC markets indicates adaptability and a global mindset. The 'Human-Machine Synthesis' philosophy suggests a collaborative approach to technology, valuing both human strategy and machine execution, which would fit well in a modern, tech-enabled organization. The diverse project portfolio and continuous certification efforts reflect a growth-oriented and adaptable individual.
Soft Skills & Operational Fit
The candidate demonstrates strong strategic thinking, problem-solving, and leadership skills, particularly in navigating complex B2B SaaS and FinTech environments. Their 'AI-First Advantage' approach highlights innovation, efficiency, and a proactive mindset in overcoming traditional bottlenecks. The ability to manage diverse projects simultaneously and drive quantifiable results indicates strong operational execution and project management capabilities. The emphasis on narrative and human-centric communication suggests excellent interpersonal and influencing skills, crucial for a senior marketing role.