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Product Manager with 8+ years in CRM Automation & Digital Growth
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Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Digital Growth and CRM leader with 8+ years of experience building and scaling websites, SEO-led acquisition engines, lifecycle programs and conversion-focused consumer experiences for global brands including L'oreal, British American Tobacco and Boston Consulting Group. Strong expertise in SEO/GEO, CRM automation, Omnichannel CX, Account Management delivering measurable impact through data led experimentation and personalization.
Skema Business School
MSc. · International Marketing and Business Development
January 1, 2020 – May 1, 2021
University of Petroleum and Energy Studies
B. Tech · Automotive Design Engineering
July 1, 2012 – May 1, 2016
L'Oreal India
Digital Product Manager - Consumer Experience and CRM
June 1, 2023 – Present
Mumbai, Maharashtra, India
British American Tobacco
CRM and E-Commerce Analyst
March 1, 2022 – May 1, 2023
Hamburg, Hamburg, Germany
L'oreal France
CRM and E-Commerce Assistant Manager (Contractual)
January 1, 2021 – June 1, 2021
Paris, Île-de-France, France
Boston Consulting Group (Via Kelly Services)
Marketing Data Analyst
March 1, 2019 – December 1, 2019
Gurgaon, Haryana, India
Channelplay Ltd.
Assistant Key Account Manager
November 1, 2016 – March 1, 2019
Gurgaon, Haryana, India
Cultural Fit Analysis
The candidate has worked for global brands like L'Oreal and British American Tobacco across different geographies (India, Germany, France), indicating adaptability and experience in diverse corporate cultures. Their involvement in various digital transformation and consumer experience projects, coupled with a master's degree in International Marketing and Business Development, suggests a proactive and growth-oriented mindset. The breadth of their roles from analyst to product manager shows a strong career progression and willingness to take on increasing responsibilities, which aligns well with dynamic product management environments.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, collaboration, and strategic thinking skills through their experience in owning CX roadmaps, managing budgets, and leading cross-functional initiatives. Their ability to work with diverse teams (KAMs, tech, agencies, data science) and manage multi-vendor field teams indicates strong operational and interpersonal capabilities. The focus on data-led experimentation and personalization suggests an analytical and results-oriented approach.