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Marketing Data Analyst with 1+ years in SQL, Power BI & Data Cleaning
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Marketing and data analyst who builds end-to-end analytics projects from messy raw data to boardroom-ready Power BI dashboards. Proficient in SQL, DAX, and Excel with a track record of translating complex findings into clear, actionable insights for non-technical audiences, a skill developed through years of academic presentations and research projects. Analytical mindset sharpened by a lifelong passion for technology and competitive gaming, where pattern recognition and rapid problem-solving under pressure are the baseline. Bilingual Arabic/English a genuine edge for EMEA market roles.
University of Djelfa - Ziane Achour
Master's · Sociology of Organizations and Work
August 1, 2025 – Present
Mohamed Chaaban Institute
Senior Technician Diploma · Computer Science - Databases
August 1, 2022 – June 30, 2024
University of Djelfa - Ziane Achour
Bachelor's Degree · Sociology
August 1, 2021 – June 30, 2024
Self-Employed - Fiverr & Khamsat
Freelance Data & Marketing Analyst
January 1, 2025 – Present
India
Job Market Analysis
February 1, 2025 – March 31, 2025
Queried job posting data to identify the most in-demand and highest-paying skills for data analyst roles. Synthesized findings into a clear written report highlighting SQL and Excel as critical foundational skills.
View ProjectDigital Marketing Campaign Analysis
January 1, 2025 – December 31, 2025
Generated a realistic 1,500-row marketing dataset simulating production-level issues: duplicates, nulls, mixed date formats, inconsistent naming, and impossible values. Cleaned and standardized the dataset in Excel, documenting every decision for reproducibility. Wrote 7 T-SQL queries using CTEs, window functions (LAG), and NULLIF to compute ROAS, CPA, CTR, and month-over-month conversion trends. Built a 3-tab Power BI dashboard with DAX measures; identified SEO at 11.5x ROAS as top-performing channel, TikTok flagged as underinvested at 5.7x ROAS. Delivered 6 prioritized business recommendations in plain language for non-technical audiences.
View ProjectCareer Essentials in Data Analysis
Microsoft & LinkedIn
June 1, 2026 – Present
Introduction to Python, SQL, Data and Data Science
Completion Certificates
June 1, 2026 – Present
OCI AI Foundations Associate
Oracle
January 1, 2025 – Present
Cultural Fit Analysis
The candidate's project diversity, including both marketing campaign analysis and job market analysis, shows a broad interest in applying data skills to different domains. Their freelance work indicates an entrepreneurial spirit and adaptability. The blend of academic backgrounds (Sociology and Computer Science - Databases) suggests a multidisciplinary approach, which can be a strong cultural fit for roles requiring both technical rigor and contextual understanding. The target role of 'MARKETING DATA ANALYST' aligns well with their demonstrated project experience and technical skills.
Soft Skills & Operational Fit
The candidate demonstrates strong problem-solving skills, attention to detail in data cleaning, and the ability to communicate complex technical information to non-technical stakeholders. Their freelance experience suggests initiative and independent project management. The academic background in Sociology, combined with a technical diploma, indicates a blend of analytical thinking and understanding of organizational context, which is beneficial for interpreting business data.