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Data Analyst with 1+ years in marketing analytics and BI dashboard development
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Results-driven Data Analyst with hands-on experience in marketing analytics, data pipeline automation, and BI dashboard development. Proven ability to transform complex, multi-channel datasets into actionable business insights, processing 500K+ records daily while reducing manual reporting through automation. Proficient in Power BI (DAX, data modeling), SQL, Python, and cloud-based analytics tools. Delivers data-driven solutions that support strategic decision-making across cross-functional teams.
Ned University of Engineering and Technology, Karachi.
Masters · Data Science
August 1, 2024 – June 30, 2026
Ned University of Engineering and Technology, Karachi
Bachelors · Chemical Engineering
August 1, 2018 – June 30, 2022
SellThru FZC
Data Analyst
November 1, 2025 – Present
India
Node Book Pvt Ltd
Data Analyst Intern
January 1, 2025 – March 31, 2025
India
Sante Pvt Ltd
Quality Performance Analyst
March 1, 2023 – October 31, 2025
India
Marketing Campaign Tracker
June 1, 2026 – Present
Designed a dashboard to compare how different channels (Meta, Google, etc.) perform side-by-side.
Fashion Brand(GCC) Analytics (Power BI)
June 1, 2026 – Present
Built a 6-tab interactive Power BI dashboard for a GCC fashion brand integrating paid channels, GA4 & Adjust data; used Star Schema and DAX to track ROAS, CPO, and installs across web and app.
Pharmaceutical Sales Data Dashboard
June 1, 2026 – Present
Built a Power BI dashboard using SQL & Power Query.
E-commerce & Retail Dashboards
June 1, 2026 – Present
Developed an end-to-end performance dashboard for a leading Kuwait retail brand, monitoring 45M+ impressions, $600K+ in revenue, and key KPIs.
HR analytics Dashboard
June 1, 2026 – Present
Designed a dashboard to analyze key metrics such as employee attrition, department wise headcount, salary distribution, promotion due of employees and employee participation.
PowerBI Data Analyst Certification
NodeBook Pvt Ltd
June 1, 2026 – Present
SQL and Databases with Python
Coursera
June 1, 2026 – Present
Data Visualization in Power BI
UniAthena
June 1, 2026 – Present
DAX in Power BI
UniAthena
June 1, 2026 – Present
Basics of Microsoft Power BI
UniAthena
June 1, 2026 – Present
Microsoft Excel Certification
Simplilearn
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's project diversity, including marketing, e-commerce, retail, pharmaceutical, and HR analytics, indicates adaptability and a broad interest in applying data analysis across various domains. Their current role at SellThru FZC and previous internship show a proactive approach to gaining relevant experience. The academic background in Data Science further strengthens their foundational knowledge, suggesting a commitment to continuous learning and growth, which are positive indicators for cultural fit.
Soft Skills & Operational Fit
The candidate demonstrates strong problem-solving skills through their project work, particularly in integrating disparate data sources and automating reporting. Their experience in collaborating with cross-functional teams and communicating analytical findings suggests good teamwork and communication. The focus on delivering actionable insights and automating processes aligns well with operational efficiency.