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Performance Marketing Specialist | Managed £25M+ Ad Spend | Paid Social & Search Expert | Driving ROI for D2C & B2B | Conversion, Lead Gen & Awareness Campaigns.
I’m an experienced and achievement-oriented Performance Marketing Professional with over 7 years of expertise driving growth across industries such as FMCG, Finance, Event Management, Beauty & Cosmetics, Mobile Accessories, Public Companies, Education, and Healthcare. Over my career, I’ve managed £25M+ in cumulative ad spend across Paid Social and Paid Search campaigns, delivering measurable ROI for Fortune 500 companies and high-growth D2C & B2B brands. At GroupM, I oversaw a £50M+ annual portfolio budget, giving me strong exposure to large-scale performance marketing and enterprise-level clients. I specialize in Paid Social Media and Paid Search Marketing, with hands-on experience across Meta, Google Ads, Bing Ads, TikTok, Pinterest, Snapchat, Reddit, and X (Twitter). I hold Meta Blueprint and Google Ads certifications, allowing me to run campaigns strategically and with a data-driven mindset. My expertise spans the full funnel — from awareness campaigns that build reach, to lead generation campaigns that drive acquisition, to conversion-focused campaigns that maximize ROAS. 🔑 Key Skills & Strengths: Paid Social Media Marketing & Paid Search Marketing Campaign Optimization & Conversion Growth Budget Management & Scaling (£25M+ cumulative, £50M+ portfolio exposure) Data Analysis & ROI Measurement Lead Generation & Demand Capture Awareness & Brand Campaigns Strategic Planning & Cross-Platform Campaigns SEO & Analytics Understanding People Management & Team Collaboration Certifications: Meta Blueprint Certification Google Ads Certification Currently based in Gurgaon, I am available as an immediate joiner and actively seeking Performance Marketing Manager opportunities to deliver scalable growth. 📩 Let’s connect and explore the dynamic world of digital marketing together!
Chaudhary Charan Singh University
Bachelor's degree, Business/Commerce, General
January 1, 2013 – January 1, 2016
GroupM
Senior Executive
June 1, 2021 – June 1, 2025
MaxInfo.Tech
Senior Digital Marketing Executive
December 1, 2020 – July 1, 2021
MaxInfo.Tech
Digital Marketing Executive
October 1, 2019 – December 1, 2020
Chintamani Finlease Ltd
Digital Marketing coordinator
April 1, 2018 – October 1, 2019
Chintamani Finlease Ltd
Digital Coordinator
April 1, 2018 – March 1, 2019
Cultural Fit Analysis
The candidate has a consistent career path in digital marketing, progressing from coordinator to senior executive roles. The experience with diverse platforms (Google Ads, Facebook, Meta, Snapchat, Reddit) and involvement in AI tool development suggests adaptability and a willingness to embrace new technologies. The target role is 'Executive', which aligns with the candidate's most recent senior executive position and experience in strategic planning and campaign management. However, the lack of explicit project diversity outside of digital marketing campaigns might limit fit for broader executive roles requiring diverse domain experience.
Soft Skills & Operational Fit
The candidate's experience descriptions highlight strong analytical capabilities, a results-oriented approach, and collaboration with offshore teams. The automation of workflows and proactive problem-solving (e.g., updating reports faster) indicate initiative and efficiency. The role as 'Senior Executive' at GroupM suggests leadership potential and operational management skills within digital marketing.