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Marketing Manager with 8+ years in Performance Marketing & Digital Strategy
Dynamic and data-driven Performance marketing professional with over 8 years of global experience - including 5+ years in GCC's competitive retail and agency landscape. Proven expertise in crafting and executing high-impact digital strategies that fuel brand growth, boost revenue, and enhance performance across paid media platforms for established brands and startups in GCC, EMEA & European Markets. Strong Knowledge in key areas of performance marketing (Social media, Google, Affiliate, Email/SMS Marketing). Experience Handling Over 1M AED in Monthly Performance Marketing Spends.
British Computer Society
HEQ · Computer Science
August 1, 2015 – June 30, 2017
Landmark Group
ASSISTANT MANAGER DIGITAL MARKETING
April 1, 2023 – Present
UAE
Connily Marketing
DIGITAL MARKETING MANAGER & SENIOR MEDIA BUYER
November 1, 2021 – March 1, 2023
India
X1 Mats
DIGITAL MARKETING MANAGER (GCC & UNITED STATES)
March 1, 2020 – October 1, 2021
India
Kandy Cookie Media
FACEBOOK & INSTAGRAM MEDIA BUYER
January 1, 2017 – January 1, 2020
India
Cultural Fit Analysis
The candidate's experience across multiple companies (Landmark Group, Connily Marketing, X1 Mats, Kandy Cookie Media) and diverse brands (fashion, lifestyle, e-commerce) indicates adaptability and exposure to various organizational cultures. Their work in the GCC, EMEA, and European markets, along with handling significant budgets, suggests a global mindset and ability to operate in competitive environments. The mention of working closely with creative teams and platform representatives implies a collaborative approach. The candidate's passion for AI, Crypto, and innovative digital strategies suggests a forward-thinking mindset, which could be a strong cultural fit for dynamic and growth-oriented organizations.
Soft Skills & Operational Fit
The candidate demonstrates strong operational fit for a Marketing Manager role, particularly in performance marketing. Their experience highlights data-driven decision-making, strategic planning, and execution across diverse digital channels. The ability to work with platform representatives and implement new tools suggests adaptability and a proactive approach. Leadership experience in building and managing teams, coupled with client consulting, indicates strong interpersonal and communication skills relevant for managing internal teams and external stakeholders. The candidate's focus on measurable results (ROAS, customer acquisition, revenue growth) aligns well with performance-oriented marketing operations.