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Marketing Manager with 9+ years in Digital Marketing & Performance Marketing
Results-driven Digital Marketing Manager with 15+ years of experience owning end-to-end digital marketing strategies across performance marketing, SEO/SEM, paid media, social media, e-commerce, CRM, content, and team leadership. Proven track record managing multi-channel campaigns across Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and LinkedIn – with daily budgets up to $10,000 and a consistent focus on ROI, ROAS, CPL, and CPA optimization. Experienced in scaling e-commerce revenue, managing OTA and marketplace channels (Amazon, Noon, Shopify, Salla, Zid), and leading cross-functional teams of up to 26 members. Deep familiarity with UAE and KSA markets, luxury and hospitality brands, healthcare, retail, entertainment, and fintech verticals. A hands-on, data-driven professional with strong stakeholder management, content production, and reporting capabilities — equally at home in agency, startup, and corporate environments.
PIMSAT Institute of Higher Education, Karachi
BS · Information Technology
N/A – June 30, 2018
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Google MENA – Certified Digital Guru (Green Belt)
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June 1, 2026 – Present
Meta Blueprint – Certified Digital Marketing Associate
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June 1, 2026 – Present
HubSpot - Inbound Marketing Certification
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June 1, 2026 – Present
Cisco Certified Network Associate (CCNA)
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Microsoft Certified Systems Engineer (MCSE)
Microsoft
June 1, 2026 – Present
Certified in Cybersecurity (CC) – In Progress
Unknown
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's diverse experience across agency, startup, and corporate environments, coupled with managing campaigns for various industries (luxury, healthcare, retail, e-commerce, entertainment) and notable clients (Netflix MENA, Dubizzle/OLX), indicates a high degree of adaptability and cultural versatility. Their leadership in building teams from scratch and scaling revenue demonstrates initiative and a growth mindset. The certifications from Google and Meta, along with ongoing cybersecurity certification, show a commitment to continuous learning and staying current with industry trends. The candidate's deep understanding of specific regional markets (UAE, KSA) and mobile-first audiences is a significant cultural asset for roles targeting these regions.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership and team management skills, having built and led a 26-member digital marketing team. Their experience in stakeholder management, budget planning, and cross-functional collaboration indicates a high operational fit. The focus on data-driven optimization and continuous improvement aligns well with performance-oriented roles. The candidate's ability to manage diverse client portfolios and adapt strategies across various verticals (healthcare, retail, e-commerce, entertainment, luxury) suggests strong adaptability and problem-solving capabilities. The current role also includes IT and operations management, indicating a broad operational understanding.