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Marketing Manager with 10+ years in Paid Social Media & Marketing Automation
Digital Marketing Manager based in Dubai with 10 years of experience driving successful campaigns across Meta, Google SEM, TikTok, X, and Snapchat. Skilled in paid media buying, keyword targeting, and retargeting strategies that deliver qualified leads while optimizing CPC, CPM, reach, and engagement. Adept at leading teams and implementing strategies that boost brand visibility, strengthen online presence, and achieve measurable business goals. Proficient in AI-powered marketing automation, CRM integrations like Mindbody, and executing high-performing email campaigns that nurture leads and increase conversions. Experienced in creating optimized landing pages through ClickFunnels, managing Shopify websites for seamless user experiences, and leveraging social media technologies to design impactful programs that consistently enhance digital performance.
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Cultural Fit Analysis
The candidate's diverse experience across various companies and roles, including agency, in-house, and training/consulting, suggests adaptability and a broad understanding of different business environments. Their involvement in training and consulting indicates a willingness to share knowledge and contribute to team growth. The focus on measurable business goals and ROI aligns with performance-driven cultures.
Soft Skills & Operational Fit
The candidate demonstrates strong analytical abilities, data-driven decision-making, and a creative mindset, which are crucial for a senior Marketing Manager role. Their experience in team management and training suggests leadership potential and an ability to foster innovation. The candidate's adaptability to new trends and solid knowledge of marketing tools indicate operational efficiency and a proactive approach to digital strategy.