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Lead Marketing professional with 15+ years of experience driving integrated campaigns & brand growth
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Marketing and growth leader with 12+ years of experience driving customer acquisition, engagement, and retention across international markets, with a strong focus on full-funnel performance and lifecycle marketing. Proven track record in building and scaling growth strategies combining CRM, digital, and content ecosystems, delivering measurable business impact (+30% revenue growth, AED 4M new business, 1M+ transactions on loyalty platforms). Strong expertise in customer journey optimisation, multi-channel acquisition, and retention strategies, with deep knowledge of GCC market dynamics and international expansion.
Université Paris-Est Créteil
Master's degree · International Management
August 1, 2011 – June 30, 2011
New Mexico State University
Exchange program
August 1, 2010 – June 30, 2010
Université Paris-Est Créteil
Bachelor's degree · Foreign Languages Applied to International Business
August 1, 2009 – June 30, 2009
BPG GROUP (A WPP COMPANY)
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HAVAS
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LEO BURNETT (PUBLICIS)
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Cultural Fit Analysis
The candidate's diverse experience across multiple international markets (GCC, MENA, North Africa, LEVANT) and various industries (real estate, automotive, loyalty, FMCG, luxury, tourism) indicates a high degree of adaptability and cultural awareness. Their background with global brands and agencies (WPP, Porsche, Pernod Ricard, Danone, Unilever, Havas, Publicis) suggests an ability to thrive in diverse corporate cultures and manage complex stakeholder relationships. The emphasis on 'act global, think local' campaigns further supports a strong cultural fit for international roles.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and cross-functional collaboration skills. Their experience in fast-paced environments and focus on scalable growth engines suggests a good operational fit for dynamic marketing roles. The ability to establish in-house capabilities and workflows indicates a proactive and structured approach to operations.